Edwin Van Maanen

My specialty lies in setting up, improving and develop design systems, in digital product development, native app design. I enjoy the role of lead design being the binding factor between business owners and developers. Clients include Adidas, Het Financieele Dagblad, NOS, Beerwulf, KLM Air France, Essense Service Design, Mirabeau / Cognizant, ING & PostNL

In the role of UI designer I joined the Adidas app team to support them on design developments, concepts and detailed designs for the global app. As part of the app design team I did this in close collaboration with them, but also with multiple development teams. During the extend of 6 months I mainly focussed on the integration of the new loyalty program; adiclub. Next to that I also helped to rethink, reinvent the most important area of the app, the lower funnel; where users explore and buy adidas products. Even though my role was focused on UI design, it extended beyond that to UX design and coaching. Activities included: Concepting, sketching, LoFi & HiFi prototyping, detailed design, development team alignment

The adidas admin is an internal adidas tool, used to create and manage content for all digital adidas channels, I.E. adidas.com, adidas app and digital signage. It is a vital tool for adidas. I supported the adidas design team by helping them to modernise and prepare their Figma design library for expansion and scaling. I did this by creating a strong structure, converting and modernising components, forming a strong base for future use by different departments and designers.