Skill set
Elena in a few words
I'm marketing and communications expert with more than 20 years of experience. I have experience both in strategic and operational marketing operating in different countries and with multicultural teams. I have created iconic products that became true bestsellers, managed the launch of new products in different European markets, and worked on the relaunch of flagship products, increasing the company's profitability. I have also experience in corporate communication where I excelled in building the reputation of a company, increase employee engagement and employer branding.
I have a very deep and complete experience in complex and international environments. I am very resilient and have a strong strategic view, with a successful track record of handling complicated and turnaround situations. I'm positive and enthusiastic and team management and spirit has always been recognized as one of my strengths.
I'm a certified coach in the CliftonStrengths® methodology.
I offer both 1:1 sessions and group workshops designed to enhance team cohesion, effectiveness, and engagement.
Experience
- THE BRAND BOTTEGA AGENCYOWNER & FOUNDERJanuary 2025 - Today (4 months)Amsterdam, NetherlandsConsultancy agency specialized in marketing, sales, communication. Available as a flexible manager.MISSION:Help Brands to identify their repeatable model and accelerate growth.Support Start-Up Founders seeking for flexible hiring of competences. Collaborate with International Corporations to inject scale up mindset and entrepreneurial skills into their company culture.
- L'OréalHEAD OF CORPORATE COMMUNICATION & ENGAGEMENTFASHION & COSMETICSJanuary 2023 - October 2024 (1 year and 9 months)Geneva, SwitzerlandMember of the country leadership team. SKILLS: Internal communication, employee engagement, CSR activities, external communication (media relations), public affairs, crises management. MAIN ACHIEVEMENTS: Preparation of the relaunch of the local Fondation L'Oréal-UNESCO For Women in Science program Interviews X2 vs 2022 Instauration of a brand new collaboration with the French Embassy and local politicians in multiple occasions I Employee Engagement: + 11pts vs 2023.
- L'ORÉAL PARIS MASS & GARNIERMARKETING DIRECTORJanuary 2018 - January 2023 (5 years)Geneva, SwitzerlandMember of the consumer product division leadership team.TEAM MANAGEMENT:8 people, including managersSKILLS:Definition of the brands/category strategy | media strategy | commercial strategy | management of P&L and responsibility for Gross Margin and EBITDA results.MAIN ACHIEVEMENTS:Skincare: 3 years of growth on both brands.Haircare: turnaround of ELSEVE as of 2019 (+0.9pts MS / 20 PTs VAL)
Recommendations
Education
- MasterBocconi University2005Master in Marketing & Communication - MIMEC
- BachelorIULM - INTERNATIONAL UNIVERSITY OF COMMUNICATION AND LANGUAGES2004Bachelor
- Baccalaureate DegreeLiceo Scientifico Giorgio Spezia (Science & Languages)2000Baccalaureate Degree