About Elena
I'm marketing and communications expert with more than 20 years of experience. I have experience both in strategic and operational marketing operating in different countries and with multicultural teams. I have created iconic products that became true bestsellers, managed the launch of new products in different European markets, and worked on the relaunch of flagship products, increasing the company's profitability. I have also experience in corporate communication where I excelled in building the reputation of a company, increase employee engagement and employer branding.
I have a very deep and complete experience in complex and international environments. I am very resilient and have a strong strategic view, with a successful track record of handling complicated and turnaround situations. I'm positive and enthusiastic and team management and spirit has always been recognized as one of my strengths.
I'm a certified coach in the CliftonStrengths® methodology.
I offer both 1:1 sessions and group workshops designed to enhance team cohesion, effectiveness, and engagement.
English
Fluent
Italian
Native or bilingual
French
Native or bilingual
German
Conversational
Can work on-site
Amsterdam (up to 10km)
Experience
- L'Oreal Netherlands
On Malt
Motivation Coaching for the CDMO TEAMFASHION AND COSMETICSFebruary 2026 - March 2026 (1 month)Amsterdam, NetherlandsLed a motivation and engagement initiative based on the analysis of internal survey results. Designed and facilitated a structured, multi-step program to align team and leadership and drive actionable improvements.Approach:Conducted an in-depth analysis of internal survey data on motivation and engagementDesigned a 3-step intervention:Team workshop (without managers): facilitated an open discussion of survey results to identify key topics and improvement areas impacting team motivationLeadership session: presented insights to the leadership team, gathered their perspectives, and defined ownership (1–2 responsible persons per topic)Full team workshop: co-built around the identified priorities, including facilitation of group discussions and breakout sessionsKey Contributions:Workshop design and facilitationModeration of group discussions and breakout sessionsStakeholder alignment between team members and leadershipOutcomes:Strong alignment between leadership and team on key motivation driversCreation of dedicated task forces for each priority areaDefinition of 3 concrete improvement actions to be implemented within the following 3 months - L'Oreal NetherlandsADVOCACY PROJECTFASHION AND COSMETICSJuly 2025 - December 2025 (6 months)Amsterdam, NetherlandsAs Interim Head of Advocacy & Influence at L’Oréal, I led strategic initiatives across advocacy, influence, and brand engagement, managing cross-functional teams and senior stakeholders to ensure alignment and effective delivery.I drove the launch of L’OREALISTAR, a brand-new influencer loyalty platform, coordinated the Beauty Campus big finale event, and ran a YouTube workshop to launch the 2026 strategy, engaging teams and stakeholders in defining future priorities.Additionally, I contributed to refining the 2026 strategic roadmap and investment priorities to support long-term growth, and supported the transition between the outgoing and incoming agencies, ensuring continuity and smooth handover.
- THE BRAND BOTTEGA AGENCYOWNER & FOUNDERJanuary 2025 - Today (1 year and 5 months)Amsterdam, NetherlandsConsultancy agency specialized in marketing, sales, communication and coaching. Available as a flexible manager.MISSION:Help Brands to identify their repeatable model and accelerate growth.Support Start-Up Founders seeking for flexible hiring of competences. Collaborate with International Corporations to inject scale up mindset and entrepreneurial skills into their company culture. CliftonStrenght Finders certified coach.
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Education
- MasterBocconi University2005Master in Marketing & Communication - MIMEC
- BachelorIULM - INTERNATIONAL UNIVERSITY OF COMMUNICATION AND LANGUAGES2004Bachelor