Elisa Andreyanova

Leading design initiatives for B2C ecosystem products serving Russia's largest digital banking platform with 78.6M+ monthly active users.

Design and iterate on user interfaces for multiple consumer-facing products within the Sber ecosystem Collaborate with cross-functional teams including product managers, developers, and researchers to deliver cohesive user experiences

Maintain and contribute to the company-wide design system to ensure consistency across platforms Conduct usability testing and incorporate user feedback to continuously improve product interfaces

Designed digital services and media experiences for Moscow's official government portal, improving accessibility for millions of citizens.

Optimized user journeys across media sections, resulting in improved navigation and content discoverability Led design system (MOSCAT) homepage redesign and created scalable component library used across 20+ government services Reduced special project turnaround time by 85% (from 14 days to 2 days) through process improvements and reusable component creation Designed interactive gamified tests and quizzes that increased user engagement and time-on-site Mentored 3 junior designers on best practices, design systems, and user-centered design methodologies Executed complete service redesign improving user satisfaction scores and reducing support tickets

Created responsive web and mobile interfaces for new fintech service from concept to launch Developed comprehensive design system including component library, style guide, and pattern library Conducted user research to inform product strategy and feature prioritization Designed custom illustrations, marketing materials, landing pages, and social media assets Collaborated with engineering team to ensure seamless implementation