Description

Helping mid-sized companies unlock their next phase of growth

I support mid-sized companies that are facing growth challenges whether that’s slowing revenue, an underperforming sales team, or a go-to-market strategy that no longer delivers.

With 25+ years of experience in commercial leadership, change management, and technology (SaaS, platforms), I bring a hands-on, results-driven approach. I don’t just advise. I quickly identify where growth is leaking and work with your team to fix it.

I typically focus on three areas:

1. Commercial diagnostics & quick wins

Assessing funnel, conversion, pricing, and positioning to identify what holds growth back and implementing improvements that deliver impact within weeks.

2. Sharpening go-to-market & execution

Defining the right customer segments, clarifying the value proposition, and translating strategy into a focused, executable sales approach.

3. Elevating sales performance

Coaching leadership and teams, improving pipeline discipline, and building a performance-driven culture with more predictable revenue.

I usually work a few hours per week alongside your team enough to create momentum, challenge thinking, and ensure execution improves without adding overhead.

If you’re looking for a pragmatic, senior partner who combines strategic clarity with hands-on execution, I’d be happy to connect.

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Conversational

Workplace preferences

Can work on-site

Bilthoven (up to 50km), Amsterdam (up to 50km), Utrecht (up to 50km), Rotterdam (up to 50km), Den Haag (up to 50km)

AFFIRM
Country Director – CEO
May 2025 - Today (1 year and 1 month)
As Country Director Netherlands at Affirm, I am leading the establishment of Affirm's European hub, building the regulatory, commercial, and operational foundations required to scale a US-listed fintech across the EU. This includes securing regulatory alignment with Dutch and European authorities, structuring cross-border BNPL and payments frameworks, building merchant partnerships, and creating a scalable go-to market and compliance model for continental Europe. My role sits at the intersection of fintech regulation, payments economics, and international expansion, positioning the Netherlands as Affirm's gateway to Europe.
LINKEDIN
Senior Sales Manager Benelux
May 2022 - May 2025 (3 years)
– member of exec team Managing high-performing cross-functional teams to ensure alignment across sales, marketing, customer success, legal and sales operations. Built a new vertical from scratch (Academics&Government) from 6M to 30M in 2 years' time. (Consistent overachieving; Club Awarded) Initiated Skillers programme: upskilling sales talent in the Northern region. On the side I support as a consultant scale-ups on behalf of their investors, particularly venture capitalists, by overseeing the entire go-to-market plan aligning with their product development lifecycle and the way they deliver innovative solutions.
SCRIVE
Country Manager Benelux
May 2020 - May 2022 (2 years)
Greenfield operation for Swedish SaaS scale-up in e-signing and e-identification (SaaS). Led the Benelux company's strategic growth by developing and executing initiatives. Drive revenue growth and profitability while optimizing operational expenses. Opened office in Amsterdam, hired 10 people, P&L responsibility. Currently more than 200 customers in SMB and successful partner landscape e.g. 75% of the Dutch automotive market currently uses Scrive via CRM integration, amongst.