About Errol
🚀 AI Without the Jargon: Business-First, Not Tech-First.
Business leaders are under increasing pressure to grow revenue, improve productivity, and stay competitive in an AI-driven economy.
The challenge is that many organizations start with AI technology before defining the business outcomes they want to achieve. As a result, AI initiatives often become disconnected from growth objectives, customer needs, and Go-to-Market priorities.
My focus is helping organizations bridge that gap.
As an AI Business Consultant with a background in Business Development, I help SMEs and professional services firms align business growth objectives with AI readiness, Go-to-Market effectiveness, and transformation initiatives.
My approach starts with business value, not technology.
Through structured assessments, growth frameworks, and strategic advisory services, I help organizations:
✅ Assess their AI readiness and identify capability gaps
✅ Strengthen their Go-to-Market strategy and commercial effectiveness
✅ Prioritize growth opportunities and AI use cases
✅ Develop actionable business and AI roadmaps
✅ Turn AI investments into measurable business outcomes
Creator of the AI Readiness & GTM Diagnosis Assessment, a practical framework designed to help organizations evaluate their readiness for AI adoption while identifying opportunities to accelerate growth.
Areas of focus:
✅ Business Growth Strategy
✅ AI Readiness Assessments
✅ Go-to-Market Strategy
✅ Business Development
✅ AI Transformation Roadmaps
✅ Revenue Growth & Commercial Excellence
✅ SME Growth Advisory
I believe AI delivers the greatest value when it is aligned with a clear business strategy, measurable objectives, and disciplined execution.
If you're exploring how AI can support growth, improve competitiveness, or accelerate transformation, let's contact.
Dutch
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Rotterdam (up to 30km)
Experience
- BizzmaxxOwner | Author | Speaker | Advisor | Digital Transformation | Emerging TechnologiesCONSULTING AND AUDITSJanuary 2012 - Today (14 years and 6 months)Rotterdam, NetherlandsBizzmaxx is a Business Transformation Advisor specialized in Business Innovation, Emerging Technologies and Transformation Planning.Services include:► Business Innovation Consultant:Developed a method out of two existing and well-known methods, to develop Digital Transformation blueprints and implement projects successfully. The methodology works for all kinds of Digital projects.► Speaker, Podcaster, Workshop LeadSome examples include:Podcast about the 3 Big Ideas in my Book "Emerging Technologies":Webinar: Blockchain of Intelligent ThingsWebinar: Going Digital At The Speed Of Business.► AuthorIn July 2020, I published my latest management book “Emerging Technologies: Blockchain of Intelligent Things to Boost Revenues”. In January 2019 I published management book "New World Technologies: 2020 and Beyond".Online Course CreatorUdemy · FreelanceJun 2023 - PresentThe Randstad, Netherlands · RemoteCreator & Instructor for Online Course about Business Model Transformation.Creator & Instructor for Online Course about Business Model Transformation.Skills: Business Consulting · Business Model InnovationVarious AssignmentsRotterdam Area, NetherlandsWebinar & Public Speaker - Digital Transformation & Emerging TechnologiesMay 2013 - PresentMasterclass Teacher - Big Data & Emerging TechnologiesEURIB / European Institute for Brand ManagementSep 2017 - Sep 2018Digital Innovation Expert | Digital Transformation | Emerging TechnologiesComputableMay 2016 - PresentUtrecht Area, NetherlandsAuthor - Emerging Technologies: Blockchain of Intelligent Things to Boost RevenuesBusiness Expert PressMay 2019 - Jul 2020Greater New York City AreaAuthor - New World Technologies: 2020 and BeyondBusiness Expert PressJul 2018 - Feb 2019Greater New York City AreaEbook Author - 12 Smart Practices to Improve Marketing and SalesAmazonApr 2013 - Oct 2013Rotterdam Area, Netherlands
- IntraWorld OutsourcingInterim Business PartnerCONSULTING AND AUDITSApril 2010 - December 2010 (9 months)Rotterdam, NetherlandsOrganizing guided Discovery Tours to India and China for European companies who are interested in outsourcing their ICT services. Market entry projects for Tier-3 ICT offshore companies.
- AdnovateInterim Business DeveloperCONSULTING AND AUDITSJune 2009 - February 2010 (9 months)Maarssen, NetherlandsAdnovate was expanding to new markets. Responsible for business planning, online & social media, go to market, sales, marketing and branding in the Retail, Consumer and Technology sector for Software as a Service (SaaS) solutions in the areas of Marketing Resource Management.Achievements:- Increased sales leads by 160% in Retail, Consumer en Technology market segments- Positioned Adnovate as the provider of choice for cloud-based Marketing Resource Management solutions in Retail
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Education
- JaNederlands Instituut voor Marketing1987Bachelor's degree | International Marketing | Evening Study combined with Fulltime Career job
- JaISBW Opleiding & Training1988Bachelor of Business Administration - BBA | Business Administration | Evening Study combined with Fulltime Career job