About Erwin
I work with leadership teams facing strategic complexity, underperforming portfolios or execution gaps between strategy and operations.
With 15+ years of international experience in complex, matrix organizations, I combine strategic clarity with operational pragmatism. My focus is on translating direction into measurable performance improvement, simplifying structures, optimizing portfolios and aligning governance, processes and teams.
I have led international portfolio rationalization initiatives, organizational redesign efforts, as well as new product introductinos, ensuring strategy is not only defined, but implemented effectively across functions.
Typical assignments include:
- Strategic portfolio review and optimization
- Performance improvement and efficiency programs
- Strategy-to-execution alignment
- Organizational simplification and redesign
- Executive-level decision support and governance structuring
I bring a balanced profile of strategic thinking, operational execution and entrepreneurial drive, working hands-on with leadership teams to unlock value and reduce complexity.
Dutch
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- ParamountVP Strategy International + Benelux LeadershipPRESS AND MEDIAFebruary 2015 - January 2026 (10 years and 11 months)Amsterdam, Netherlands
- Led strategic and portfolio optimization initiatives across multiple international markets within a matrixed media organization.
- Held Benelux leadership responsibility, coordinating cross-functional teams across content, distribution, advertising and operations.
- Drove DTC strategy development and international portfolio reviews, improving focus, efficiency and value creation of the TV channel portfolio.
- Acted as strategic counterpart to international leadership on investment priorities, performance management and transformation programs.
- TMG - Telegraaf Media Groep N.V.Strategy & Corporate DevelopmentPRESS AND MEDIAJuly 2010 - January 2015 (4 years and 6 months)Amsterdam, Netherlands
- Supported board-level strategic planning, portfolio reviews and investment decision-making within a leading media organization.
- Contributed to M&A and restructuring initiatives, working closely with senior leadership and external advisors.
- Acted as internal strategy partner across content, product and commercial teams, translating market insights into growth and portfolio opportunities.
- Delivered structured analyses and long-term planning frameworks to support executive decision-making.
- TNS Consult (Kantar Group)Strategy ConsultantCONSULTING AND AUDITSJanuary 2006 - June 2010 (4 years and 5 months)Amsterdam, Netherlands
- Led and contributed to strategy and market analysis projects across corporate and public-sector clients.
- Translated research and customer insights into concrete strategic recommendations and go-to-market initiatives.
- Supported senior stakeholders with structured analyses and executive-level presentations in complex environments.
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Education
- MSc EconomicsVrije Universiteit Amsterdam2005Focused on corporate strategy, finance and organizational economics, with strong emphasis on strategic analysis and decision-making.