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Esmay A.EA

Esmay A.

Brand designer & strategist

€500/day
Groningen, NL
3-7 years

Average response time: 1 hour

About Esmay

I help founders and growing brands build clear, intentional identities that translate across every touchpoint.

My work sits at the intersection of strategy and design. Each project starts with understanding the business, the audience, and the role the brand needs to play. From there, I develop identity systems, packaging, and websites that feel consistent, considered, and built to last.

Rather than focusing on isolated deliverables, I work in structured design sprints. This allows for focused progress, clear decisions, and outcomes that actually support the growth of the brand.

Most clients work with me on:
•Brand direction & identity systems
•Packaging design
•Website design (design-focused, development optional)

Based in the Netherlands, working with clients internationally.
  • English

    Native or bilingual

  • Dutch

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Studio Mayze
    UI/UX & Web Designer
    PRESS AND MEDIA
    February 2025 - Today (1 year and 5 months)
    Groningen, Netherlands
    Alongside branding, I design websites and digital experiences that extend the brand into functional, user-focused environments.

    This includes website structure, user flows, and visual design, ensuring that the digital experience aligns with the brand identity while remaining clear and intuitive to use.

    Projects range from portfolio and service-based websites to e-commerce design, often developed in collaboration with developers or built within modern no-code tools.
    UI Web Design Web development Webdesign Visual identity UX Writing
  • Studio Mayze
    Founder & lead designer
    PRESS AND MEDIA
    August 2022 - Today (3 years and 11 months)
    Groningen, Netherlands
    Founder & Brand Strategist — Studio Mayze

    Studio Mayze is a design-led branding studio focused on building clear, intentional identities for founders and growing brands.

    I work at the intersection of strategy and design, translating positioning into visual systems that are built to last. Each project starts with understanding the business, the audience, and the role the brand needs to play. From there, I develop identity systems, packaging, and digital experiences that feel considered, consistent, and scalable.

    The studio works internationally across industries including lifestyle, beauty, wellness, food, and emerging tech.

    Projects are approached as focused collaborations, where clarity and direction lead the process rather than endless iterations.
    Brand strategy Adobe Creative Suite Design logo Adobe Illustrator Adobe Photoshop

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Skill set

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