Description

I've spent my career in the space between what organisations think customers want and what customers actually do. That gap is where growth lives. I bring market research, venture creation, and business model innovation together to find it and build something real on the other side.

Languages

Spanish
Native or bilingual
English
Fluent
French
Fluent
Dutch
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

ViVe Knowledge Group
International Sales & Marketing Consultant
September 2019 - Today (6 years and 9 months)
Netherlands
• • Advise global brands on international market entry, GTM strategy, and sustainable sales growth strategies in the Software, FCMG, Consumer Electronics industries, among others.
• • Social Media Strategist | I Help Brands Get More Clients Through Content
Sales Strategy Value Proposition Content marketing Storytelling Brand content
EZVIZ (Hikvision Company),
Country Manager, Sales & Marketing Director (Iberia)
August 2017 - September 2019 (2 years and 1 month)
Amsterdam, Netherlands
• • Directed commercial operations and omnichannel strategy across Iberia.
• • Held full P&L responsibility, driving financial performance and implementing strategies to optimize profitability and cost efficiency.
• • Forged partnerships with Amazon, Carrefour, MediaMarkt, Fnac, El Corte Ingles, Leroy Merlin, Worten, PcComponentes, Ingram Micro, Tech Data, Costco among others.
• • Successfully launched and positioned ezviz new brand as a competitive leader in the Iberian consumer electronics market.
• • Designed and executed comprehensive GTM strategies encompassing both sales and
marketing for Spain and Portugal.
• • Built and scaled robust distribution and reseller networks across retail and e-commerce channels.
• • Cultivated and managed high impact relationships with key market stakeholders, distributors, and retail decision-makers.
• • Surpassed commercial targets by over 30% through data driven sales execution and targeted campaign alignment.
• • Secured brand placement in major national and regional retail chains and e-tail platforms such as Amazon, Media Markt, Fnac, El Corte Ingles, PcComponenetes, among others, significantly boosting market penetration.
• • Closed strategic commercial agreements with leading telecom operators, including Telefonica, Ogange, expanding sales reach and increasing brand credibility.
GoPro Europe
Operations Manager, Europe
November 2016 - May 2017 (6 months)
Amsterdam, Netherlands
• • Appointed to a temporary strategic role to restructure European operations and Sales & Operations Planning (S&OP) in line with global directives from San Francisco HQ.
• • Developed and implemented a lean operational framework tailored to regional demands while supporting global scalability.
• • Optimized cross-functional processes, resulting in a 10% increase in upselling efficiency.
• • Led organizational restructuring efforts, driving a 15% improvement in turnover across the European commercial team.
• • Aligned regional execution with global strategic priorities, enhancing operational cohesion and responsiveness.