About Fabio
One strategist. Three languages. Your entire European content operation, handled.
Most B2B Fintech and SaaS companies scaling across Europe hire three freelancers for three markets — and get inconsistent messaging, fragmented strategy, and slower time-to-market. I replace that setup entirely.
I’m a content strategist who delivers at native level in English, Italian, and French — strategy, execution, and regulatory nuance included. From content frameworks and SEO architecture to white papers, executive ghostwriting, and product marketing: one voice, one process, three markets.
Why Fintech and SaaS companies hire me:
· I understand regulated markets — MiFID II, ESG, SEC compliance built into the content, not bolted on
· I own the full pipeline: strategic brief → source validation → drafting → SEO review → QA
· I work with CMOs, Founders, and CFOs — I speak business, not just marketing
Recent results:
· +55% conversion rate across B2B funnel content
· 50% shorter decision cycles with streamlined messaging
· Top 3 SERP positioning through semantic content frameworks
· +35% customer lifetime value via strategic content restructuring
Sectors: Fintech (Payments · Open Banking · RegTech · WealthTech · Embedded Finance) · B2B SaaS · AI & Data Infrastructure
Portfolio: fabiosmiraglia.contently.com
Expanding into Italy or France? Already there and need content that actually converts? Let’s talk.
English
Native or bilingual
Italian
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Fabio Smiraglia FreelanceProduct Marketing & Email Content (B2B SaaS)LEGALJanuary 2016 - Today (10 years and 5 months)London, United KingdomI support B2B SaaS and Tech companies in creating content that explains their products clearly and engages their audience.My work connects product, marketing, and user experience through structured and easy-to-understand content.Main activities:• Writing landing pages and product descriptions• Developing messaging and value propositions• Creating onboarding and user-facing content• Writing email sequences and newsletters• Supporting customer communication strategiesThe goal is to improve how products are presented and help users better understand their value.
- Fabio Smiraglia FreelanceExecutive Ghostwriting (LinkedIn & Articles)TECHJanuary 2016 - Today (10 years and 5 months)London, United KingdomI work with founders, executives, and senior leaders to create content that reflects their voice and strengthens their personal brand.I help transform ideas into clear, structured, and engaging content for professional audiences.Main activities:• Writing LinkedIn posts and articles for executives• Supporting personal branding strategies• Developing thought leadership content• Adapting tone of voice to match each client• Writing in both English and ItalianThe result is consistent, high-quality content that builds credibility and visibility for leadership profiles.
- Fabio Smiraglia FreelanceContent Strategy for B2B SaaS & TechTECHJanuary 2016 - Today (10 years and 5 months)London, United KingdomI help B2B SaaS and Tech companies build clear and effective content strategies aligned with their business goals.My work focuses on understanding the target audience, defining the right topics, and structuring content that supports both marketing and sales.Main activities:• Content audits to analyse existing content and identify gaps• Topic research based on SEO and buyer intent• Editorial planning and content calendars• Alignment with marketing, product, and sales teams• Support for long-term content programmesThe goal is to create a structured content system that drives visibility, builds authority, and supports growth over time.
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Education
- Secondary School DegreeNaples, Italy.1992
Certifications
- Strategic Content & Thought Leadership for B2B Tech (SaaS & Fintech)Industry Practice & Client Engagements2024