About Filipe
I help ecommerce teams turn raw performance data into clear decisions.
What you get (typical outcomes):
Identify what is really driving revenue changes (traffic, conversion rate, AOV, pricing, campaigns)
Build a KPI dashboard that is decision-oriented (not just charts)
Deliver a short, actionable plan with prioritized next steps
My delivery style: fast, structured, and business-focused.
You’ll receive a concise report + visuals + clear recommendations.
Typical data sources: Shopify / GA4 / Ads platforms / CSV exports / Google Sheets.
Tools: Power BI, Excel/Sheets, SQL (where applicable).
If you want clarity fast, start with my Decision Snapshot.
Service description
Decision Snapshot — Ecommerce Performance
A short, decision-focused analysis designed for founders and managers who need clarity fast.
In 24–72h, I analyze your ecommerce KPIs to identify the main drivers behind performance changes and deliver a concise action plan.
You receive:
Revenue & funnel diagnosis
Clear explanation of what changed and why
3 key insights
3 prioritized actions
Ideal for: revenue drops, campaign reviews, performance checks before scaling.
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Metriqops.comEcommerce Performance AnalystE-COMMERCEJanuary 2026 - Today (5 months)Murcia, SpainI analyze ecommerce performance data to identify the real drivers behind revenue changes and growth opportunities.My work focuses on GA4, Ads platforms, Shopify data, and KPIs to deliver clear insights, executive dashboards, and short action plans that support faster and better business decisions.Typical outputs include:Revenue and conversion diagnosticsFunnel and traffic analysisKPI dashboards and weekly performance briefsActionable recommendations based on data, not assumptions
- ZaraDeputy Operations ManagerAugust 2023 - March 2024 (7 months)NetherlandsResponsible for managing and optimizing the online orders and e-commerce operations within the logistics center.Oversaw daily order fulfillment, inventory accuracy, and coordination between warehouse and retail systems.Implemented data-driven tracking and reporting methods to monitor performance, identify bottlenecks, and improve delivery times.Collaborated with cross-functional teams to enhance efficiency, quality control, and customer satisfaction.This role strengthened my analytical thinking, attention to operational KPIs, and ability to turn complex logistics data into clear business actions.
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Education
- Power BI certification - PL 300Power BI certification - PL 300
- SQL server certification - DP 300 Google Analytics 4 certification Azure certification - AZ 900 Excel + Python - Data CampSQL server certification - DP 300 Google Analytics 4 certification Azure certification - AZ 900 Excel + Python - Data Camp