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Gala L.

Content Specialist
  • Suggested rate
    €490 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Gala's quote.
Location and workplace preferences
Location
Haarlem, NH, Netherlands
Remote only
Primarily works remotely
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Skill set (8)
Gala in a few words
Hi! This is Gala, a content specialist in English and Spanish with extensive experience in Copywriting, Digital Marketing, Affiliation, SEO and Social Media.

Over the course of my career, I've had the great opportunity to work with leading companies, such as Booking.com and Global Saving Group, as well as blogs, start-ups and cultural institutions. All the projects I've been involved in have allowed me to develop my passion and enthusiasm for digital content, while helping my clients achieve their goals.

If you are looking for an experienced, reliable professional willing to listen to your needs, don't hesitate to contact me.
Experience
  • Booking.com
    Copywriter
    TRAVEL & TOURISM
    May 2021 - Today (3 years and 7 months)
    Amsterdam, NH, Netherlands
    Writing on-brand destination and travel content for Booking.com. Adapting source information to Booking.com's guidelines on brand voice, tone and style.
    Copywriting
  • Notes by Gala
    Digital Marketing & Content Specialist
    DIGITAL & IT
    July 2018 - Today (6 years and 5 months)
    Amsterdam, NH, Netherlands
    Content Marketing consultant for eCommerce, startups, websites and blogs. Creative content, copywriting and copyediting. Translation and localization

    SEO research and content optimization with Google Analytics. Kick-off and management of Affiliate Marketing networks for websites and blogs

    Write, compose and edit online and offline marketing content to increase brand trust and engagement

    Manage multiple assignments. Monitor and communicate work status to editorial teams. Prioritize and manage workload in order to meet deadlines
    Blog Copywriting Social media Content marketing seo Writing SEO Proofreading/Editing Translation English Spanish
  • Global Saving Group
    Content & Affiliate Marketing Manager
    E-COMMERCE
    January 2015 - February 2018 (3 years and 1 month)
    Amsterdam, NH, Netherlands
    Website content management. High quality and SEO friendly content strategies, with a focus on keyword planning and prioritization for website, blog, social media, newsletter and banners. Responsible for the overall performance a subset of landing pages, with regard to content quality, traffic, conversion rate and other core KPIs

    Affiliate & Partnerships Management. Manage contact with clients and affiliate networks to optimize affiliate performance. Help clients to achieve their goals e.g. sales performance, brand promotion, traffic volume. Negotiation with brands and networks to get best content and promotional offers

    Develop and maintain a digital editorial calendar that effectively communicates all content publishing activities to editors, account managers and Head of Operations

    Monitor trends and analyze KPIs from Google Analytics and Business Intelligence reports with the aim of improving website metrics and identify new opportunities

    Team management (4 content specialists): recruitment, training and performance monitoring. Responsible for the team’s workflow efficiency and optimization. Development content guidelines and provide guidance on SEO best practices
    Affiliation Social media Marketing SEO Copywriting Writing SEO Project Management
Recommendations
Education
  • Master's Degree Digital Marketing, Social Media and Business Analytics
    UNED
    2020
  • Master’s Degree in Publishing and Editing
    Universidad Autonoma Madrid
    2011
  • PhD Programme in Art History
    Universidad Autonoma Madrid
    2008
  • Bachelor’s Degree in Art History
    Universidad Autonoma Madrid
    2006