Skill set (8)
Gala in a few words
Hi! This is Gala, a content specialist in English and Spanish with extensive experience in Copywriting, Digital Marketing, Affiliation, SEO and Social Media.
Over the course of my career, I've had the great opportunity to work with leading companies, such as Booking.com and Global Saving Group, as well as blogs, start-ups and cultural institutions. All the projects I've been involved in have allowed me to develop my passion and enthusiasm for digital content, while helping my clients achieve their goals.
If you are looking for an experienced, reliable professional willing to listen to your needs, don't hesitate to contact me.
Experience
- Booking.comCopywriterTRAVEL & TOURISMMay 2021 - Today (3 years and 7 months)Amsterdam, NH, NetherlandsWriting on-brand destination and travel content for Booking.com. Adapting source information to Booking.com's guidelines on brand voice, tone and style.
- Notes by GalaDigital Marketing & Content SpecialistDIGITAL & ITJuly 2018 - Today (6 years and 5 months)Amsterdam, NH, NetherlandsContent Marketing consultant for eCommerce, startups, websites and blogs. Creative content, copywriting and copyediting. Translation and localizationSEO research and content optimization with Google Analytics. Kick-off and management of Affiliate Marketing networks for websites and blogsWrite, compose and edit online and offline marketing content to increase brand trust and engagementManage multiple assignments. Monitor and communicate work status to editorial teams. Prioritize and manage workload in order to meet deadlines
- Global Saving GroupContent & Affiliate Marketing ManagerE-COMMERCEJanuary 2015 - February 2018 (3 years and 1 month)Amsterdam, NH, NetherlandsWebsite content management. High quality and SEO friendly content strategies, with a focus on keyword planning and prioritization for website, blog, social media, newsletter and banners. Responsible for the overall performance a subset of landing pages, with regard to content quality, traffic, conversion rate and other core KPIsAffiliate & Partnerships Management. Manage contact with clients and affiliate networks to optimize affiliate performance. Help clients to achieve their goals e.g. sales performance, brand promotion, traffic volume. Negotiation with brands and networks to get best content and promotional offersDevelop and maintain a digital editorial calendar that effectively communicates all content publishing activities to editors, account managers and Head of OperationsMonitor trends and analyze KPIs from Google Analytics and Business Intelligence reports with the aim of improving website metrics and identify new opportunitiesTeam management (4 content specialists): recruitment, training and performance monitoring. Responsible for the team’s workflow efficiency and optimization. Development content guidelines and provide guidance on SEO best practices
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Education
- Master's Degree Digital Marketing, Social Media and Business AnalyticsUNED2020
- Master’s Degree in Publishing and EditingUniversidad Autonoma Madrid2011
- PhD Programme in Art HistoryUniversidad Autonoma Madrid2008
- Bachelor’s Degree in Art HistoryUniversidad Autonoma Madrid2006