Description

If you are exploring AI but need clarity on where it drives real business value, I can help.

I support leadership teams, product organisations and innovation leads in moving from AI experimentation to structured, scalable implementation. My work focuses on enterprise AI adoption, product strategy, LLM workflow integration, and operating model redesign, ensuring AI improves margin, speed, quality and decision-making rather than creating isolated pilots.

With 10+ years leading AI and data initiatives across aviation, banking and global agency environments, I combine strategic direction with hands on execution. I have secured AI investment at Qantas, led AI enabled workflow transformation at McCann Worldgroup, and built products designed for enterprise governance and control.

What differentiates me is the ability to operate across boardroom and build layer. I translate technical complexity into executive clarity, while also designing products, governance frameworks and repeatable deployment models.

Typical projects and deliverables include:

• Product and platform strategy

• AI strategy roadmaps and executive briefings

• Opportunity assessment and use-case prioritisation

• LLM workflow design and implementation frameworks

• AI governance and operating model design

• Discovery workshops and cross-functional alignment

• Commercialisation and go-to-market planning

I work best with organisations that want practical outcomes, and a partner capable of owning discovery through to implementation.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Lisbon (up to 50km)

Sparked
Fractional CEO
DIGITAL AND IT
January 2025 - January 2026 (1 year)
Amsterdam, Netherlands
• Designed and implemented AI-enabled workflow systems including research agents, knowledge orchestration layers, and private LLM environments.
• Built repeatable discovery, architecture and implementation for AI adoption in enterprise environments.
• Developed prompt libraries, evaluations, and governance guardrails for safe, brand-aligned AI deployment.
• Implemented lightweight automation across workflows (knowledge capture, research synthesis, content generation) to reduce manual intervention and increase throughput.
• Led briefings, and roadmap development translating AI capability into business value and ROI cases.
• Managed distributed technical team and vendor ecosystem across LLM providers, data vendors, and infrastructure partners.
AI Commercialisation Digital Transformation Data analysis Figma User Research
Plug & Play Tech Centre | MENA
Mentor in Residence – Strategy, Data & Innovation
July 2024 - Today (1 year and 11 months)
Provide strategic guidance to early-stage companies on AI, data platforms, and product strategy, strategy, positioning, and market readiness. Working closely with venture teams, corporate partners, and investors.
McCann Worldgroup
Director - Technology, Data & CX (Contract)
October 2021 - February 2025 (3 years and 4 months)
London, UK
Senior strategic roles across research, insight, technology and creative teams for global enterprise clients.
• • Acted as senior data and product advisor, defining data strategy, analytics foundations, and adoption.
• • Led AI-enabled workflow transformation across creative and CX teams, embedding tools into research, content, and strategic planning.
• • Built AI-driven data products and automation workflows improving operational efficiency and gross margin.
• • Designed evaluation frameworks to measure output quality, commercial impact, and delivery performance.
• • Developed exec-level transformation roadmaps linking AI capability to margin expansion and faster GTM.
• • Presented strategic recommendations to senior leadership and Board-level stakeholders.
• • Operated within complex, multi-stakeholder environments across property, retail, and place-led sectors.