Description

Your product’s great. But your story’s not landing.

I work with B2B tech startups to fix their messaging, sharpen their go-to-market strategy, and create sales assets that move the needle.

With 11+ years in B2B SaaS, I’ve led positioning, product launches, and sales enablement at fast-growing companies.

If your positioning is fuzzy, your GTM is ad hoc, or your team’s still figuring out how to tell your story, I can help.

Let’s make your message land.

Languages

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

FinDock
Product Marketing Consultant
April 2025 - Today (1 year and 2 months)
• Redefined core positioning and revamped sales narrative, reducing sales deck length by 40% and increasing clarity across AEs and prospects.
• Serving as a strategic marketing partner to leadership in FinDock's push to 2x ARR, driving foundational work in positioning, enablement, and GTM.
Userpilot
Product Marketing Manager
January 2024 - March 2025 (1 year and 2 months)
• Developed 43 landing pages, increasing website conversion rate by 47% YoY and adding $1.8M to the pipeline.
• Enabled the sales team by creating 20+ sales collaterals, influencing deals worth $2.5M in 2024.
Api.video
Product Marketing Manager
SOFTWARE PUBLISHING
April 2023 - December 2023 (8 months)
• Led a major GTM launch that resulted in 120+ product-qualified-leads (PQLs) and PR coverage.
• Developed a campaign against competition that brought in 30 high-value leads, worth $200k/year each.