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Gonca Abay PekuzGA

Gonca Abay Pekuz

Product Manager

€800/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Gonca

  • Turkish

    Native or bilingual

  • English

    Fluent

  • Dutch

    Basic

Remote only
Primarily works remotely

Experience

  • TomTom,
    Product Manager
    April 2025 - Today (1 year and 2 months)
    Amsterdam, Netherlands
    • Shaping 6-month, 1-year, and 3-year roadmaps and OKRs to support platform scalability and automation.
    • Driving product initiatives in the Orbis - Product Create
    ◦ Intellectual Property Isolation domain, improving data consistency and configuration flows.
    • Leading discovery for data model improvements, aligning teams on pain points and solutions.
  • Backbase,
    Product Manager
    October 2021 - March 2025 (3 years and 5 months)
    Amsterdam, Netherlands
    • Led two cross-functional teams (15 members) across mobile and web platforms.
    • Built a two-quarter roadmap using customer insights, benchmarking, and OKRs.
    • Enhanced retail payment product domain by adding new features like peer-to-peer, external account linking, bill pay, and QR payments.
    • Defined requirements with 10+ stakeholders for a configurable, whitelabeled payment solution.
    • Used prioritization frameworks (MoSCoW, RICE) to balance competing needs.
    • Integrated third-party SDKs (Mitek, Paymentus) across mobile, web, and backend.
    • Redesigned payment flows to meet 100% WCAG AA and RTL language support.
  • Backbase,
    Senior Business Analyst
    January 2020 - October 2021 (1 year and 9 months)
    Amsterdam, Netherlands
    • Gathered business requirements from 10+ clients via interviews and workshops, translating them into technical specs.
    • Documented feature releases to support smooth client implementation and adoption.
    • Analyzed ~100 payment feature configurations to reduce client-specific custom work.
    • Improved the retail payment product by reducing support tickets by 60%.

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Education

  • Management Engineering
    Istanbul Technical University
    2013
  • Professional Scrum Master I (PSM I)
    Scrum.org
    2021
    Professional Scrum Master I (PSM I)

Skill set

Categories