Graham Ayers

Spearheaded overhaul of brand guidelines across 7 corporate entities, encompassing fonts, icons, logos and layouts, ensuring cohesion with corporate standards and gaining leadership approval through persuasive visual design presentations. Streamlined design request process for internal and external stakeholders reducing development lead-times by more than 50% Orchestrated the creative direction of 10-12 annual events, from web landing pages to bespoke physical gifts, tayloring the visual experience to each unique destination. Refreshed trade show marketing assets, resulting in at least 20% increase in new customer aquisition per event. Implemented a new file management system using BOX, enhancing file sharing, management, and collaborative feedback within the marketing department. Responsible for vendor communication and managing long-term projects while balancing personal workload as interim Graphic Design Lead Collaborated cross-functionally with nation-wide remote team to execute event vendors' marketing & design needs

Proposed and executed innovative visual content strategy for monthly promotional assets with education-focused and customer call-to-action content through compelling illustrations for an E-commerce sustainability retail marketplace Developed templates to improve efficientcies for quick turn-around assets for websaite and social media needs//// Utilized creative problem solving by repurposing whiteboard images for engaging assets when time and resources were limited Integrated branding into marketing content to meet tight deadlines and achieve a cohesive campaign across multiple platforms Organized an extensive image library of 10k+ files across 250+ brands to ensure uniform editing, file naming, etc Contributed to company rebrand by providing feedback on proposed typography, color schemes, logo design, and web layout

Conceptualized packaging designs using Adobe Creative Suite for new product lines, from rendering mock-ups to final die lines, for product team approval Conducted A/B testing for online ad designs resulting in a 30% increase in ad click-through and 5% increase in conversions Consulted with in-house copywriters and brand manager to align on visual design and key messages for new product catalogs Balanced workload for short and long term design projects to achieve tight deadlines Managed relationships with vendors through consistent communications to ensure deadlines and quality standards