About Guilherme
I’m a growth marketing manager with a strong background in media buying and data analysis, having optimized over millions in ad spend across highly competitive niches.
Originally from Brazil, one of the world's most aggressive and advanced digital marketing landscapes. I recently relocated to Amsterdam and I'm ready to bring that high-ROI, conversion-driven mindset to the European market.
Portuguese
Native or bilingual
English
Fluent
Can work on-site
Amsterdam (up to 50km)
Experience
- SamsungBrazilPaid Media SpecialistE-COMMERCEAugust 2021 - April 2023 (1 year and 8 months)Develop and execute digital advertising strategies Monitored and optimized keycampaign performance to ensure efficiency Executed rigorous A/B testing on creatives and audience segments
- IndexKrownContinental CoordinatorE-COMMERCENovember 2023 - November 2024 (1 year)Led the development and execution of multi-market campaignsProduct launchMarket positioningCRM Automation
- FiladélfiaSAMedia Performance SRREAL ESTATEApril 2025 - December 2025 (8 months)Developed and executed integrated media plans, spanning both digital and traditional channels Manage and optimize daily performance across platforms Implement and maintain robusttracking
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Education
- Bachelor of EconomicsUFF - Federal Fluminense2023Bachelor of Economics
- MBAESPM2024MBA
Certifications
- Growth Marketing MinidegreeCXL Institute
- Meta Certified Media Buying ProfessionalMeta Blueprint2025