Description

Why I'm the right expert for this position?

This is my approach when starting any project.

I want to know what your marketing objective is:

1.Do you want to connect with your target audience online and build brand awareness?

2.Do you want to turn website visitors into leads?

3.Do you want to turn your leads into prospects and prospects into paying customers?

4.Do you want to inform your target audience (or recruit new talent)?

Next, with the information above I will work on the following formula:

1.Who's your dream customer? (get into the mind of your target audience);

2.Where can I find him/her? (where does your target audience congregate online?);

3.What hook do we need to use? (what can we offer [lead magnet] to hook him/her so we can start building a relationship?);

4.What result do we want to give your target audience? (what value can we keep offering, above and beyond of what we currently do [value ladder], so we can keep asking for [more] money?).

When I have those questions mapped out I can start working on the sales process by setting-up, lead and activate a digital marketing strategy (1. Website [sales funnel], 2. Content Marketing, 3. Search Marketing Optimization, 4. Social Media Marketing, 5. Social Media Advertising, 6. Search Engine Advertising, 7. Email Marketing, 8. Website Monetization, 9. Automate, Scale and Analytics) and help you reach your marketing objective.

What specific success do I have that makes me right for this position?

I'm experienced (more than a decade) with the set up and managing an automated sales campaign (of landing pages, lead magnets and a sequence of ads and emails) that will move your target audience through the 3 phases of the sales process (connect, commit and close a.k.a. customer journey).

This is an approach most marketers don't even know about, as most of them only know a piece of the puzzle of the digital marketing tactics that work TODAY, so they can achieve their clients marketing objective.

Languages

Dutch
Native or bilingual

Workplace preferences

Can work on-site

The Hague (up to 50km), Amsterdam (up to 10km), Utrecht (up to 10km), Rotterdam (up to 10km)

Social Media Gids
Consultant/Founder
February 2013 - Today (13 years and 4 months)
Tasks as Consultant: I help my clients make money online by bringing their online marketing from point A to point B using our 3- phases Digital Marketing Framework® (Connect, Commit and Close) in 9 steps : 1. (Sales Funnel) Website; 2. Search Engine Optimization (SEO); 3. Content Marketing; 4. Social Media Marketing; 5. Social Media Advertising; 6. Search Engine Advertising (SEA); 7. Email Marketing; 8. Website Monetization; 9. Automate, Scale and Analytics. Tasks as Founder: Following the latest online marketing trends and developments closely; Responsible for the online marketing strategy, year-round editorial and content calendar; Implementation in cooperation with the team; Partly creating text and (video) images, curating and placing innovative and effective content on different channels (blog, social media, e-mail); Ensure effective social advertising; Executing and managing the webcare; Monitor the budget and planning; Analyzing the weekly and monthly online marketing reports and translating the conclusions into recommendations for further use of the online content; Activating the online marketing community of Social Media Gids by providing information, strategies, online training and interviews with experts, making it accessible to professionals and holding challenges in the community.
Bij de Veiling
Founder
August 2011 - December 2013 (2 years and 4 months)
BijdeVeiling.nl is an online auction platform that offers consumers the opportunity to buy any product, service or arrangement in one place by offering its services. The bonus is that the consumer (Bidder) also determines the price himself. In addition, the online auction platform offers the Offeror the opportunity to sell everything at BijdeVeiling.nl. This means FREE extra turnover as it does not owe BijdeVeiling.nl commission.
Astorium
Senior Consultant
January 2009 - October 2011 (2 years and 9 months)
The Hague, Netherlands