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Hannah BaylissHB

Hannah Bayliss

Strategy, Vision, AI Performance & CE

€1,000/day
Amsterdam, NL
15+ years

Average response time: 1 hour

About Hannah

I help senior leaders, founders, and executives turn complex goals into clear, commercially powerful strategies. After 24 years in corporate leadership at global companies, I founded Greenlight Consulting to redefine how high-stakes decisions are made — combining human insight with AI precision.

I’ve led customer experience and transformation programs worth tens of millions, delivering measurable impact in revenue growth, cost efficiency, and engagement. My clients now include C-suite leaders preparing for pivotal board meetings, founders raising capital, and executives driving AI-powered change.

At Greenlight, I offer Consulting and Strategic advisory that brings clarity, confidence, and action. Whether through leadership storycraft, investor readiness, or AI transformation strategy, my goal is the same to help you deliver on your business goals in the most human authentic way
  • English

    Native or bilingual

  • French

    Basic

  • Dutch

    Basic

Can work on-site
Amsterdam (up to 50km)

Experience

  • Booking.com
    Global Strategy & Support Director, Customer Service Operations
    TRAVEL AND TOURISM
    December 2022 - June 2025 (2 years and 6 months)
    Amsterdam, Netherlands
    Designed and implemented an Operational Readiness framework, aligning strategic change delivery with operational service excellence. Led global teams across change, learning, quality, knowledge management, and continuous improvement, achieving an 82% engagement score in collaboration and innovation initiatives. Integrated customer sentiment analysis into quality management, driving actionable insights to enhance service performance. Introduced AI-based decision-making tools to streamline operational processes and accelerate time-to impact for service improvements. Fostered a learning-driven culture across Customer Service Operations, embedding continuous improvement mindsets at all levels.
    Customer Loyalty/ Retention Strategy Digital Transformation Operational Excellence AI Efficiencies
  • FedEx Express
    Customer Experience Director, Strategy & Programs, Europe
    LOGISTICS AND SUPPLY CHAIN
    January 2016 - January 2022 (6 years)
    Amsterdam, Netherlands
    Defined and delivered the Customer Experience strategy for Europe, embedding customer insights and operational governance across regions. Achieved $10M in savings through the design and implementation of digital self-service models, with a 13% reduction in operational costs. Built a modern learning ecosystem focused on customer-centric mindsets, achieving an employee engagement score of 84%. Established the European Voice of the Customer governance model, aligning cross-functional teams to drive measurable service improvements.
    Spearheaded AI and automation initiatives to optimize service performance, improve NPS by 3 points, and realize operational efficiencies.
    Customer Experience Digital Transformation Vision & Strategy Program Office customer service
  • Royal Mail Group
    Business Operations Director
    LOGISTICS AND SUPPLY CHAIN
    January 2012 - January 2014 (2 years)
    London, United Kingdom
    Directed a £167M capital portfolio, improving project delivery reliability by 14% while increasing project volume by 57%. Developed governance frameworks to optimize supplier management and operational delivery during large-scale IT transformations. Negotiated strategic supplier contracts to enable smooth IT sourcing transitions, improving cost efficiency and service continuity.
    Supplier Management Program Office Organisational Design Operational Excellence Strategic planning

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Education

  • BSc
    Royal Holloway University
    1999
    BSc

Skill set

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