Description

SEO Strategist with 6+ years of experience in large-scale eCommerce and international markets. I combine technical depth, data automation, and cross-functional thinking to build organic strategies that go beyond rankings, connecting SEO to the broader commercial ecosystem. Multilingual in French, Arabic, English and Dutch, I've led initiatives across European markets and consistently worked at the intersection of SEO, product, and business strategy.

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

MediaMarkt
SEO Specialist
June 2024 - Today (2 years and 1 month)
Netherlands
▸ Owned SEO strategy for key commercial categories, achieving +170% YoY organic sessions across focus verticals and an average +15% CVR uplift.
▸ Pioneered out-of-stock & discontinued product page SEO framework: developed and tested a strategy to preserve rankings and conversion traffic on unavailable products. Preliminary results: +104% sessions in 4 months across 40+ key categories — now an international benchmark within the organisation.
▸ Built a Python automation pipeline that transformed a complex multi-week manual SEO process into a streamlined, hours-long automated workflow — significantly reducing operational overhead and improving team efficiency.
▸ Broke down SEO/SEA silos: initiated and led cross-channel alignment with Performance Marketing, resulting in a shared real-time dashboard, structured weekly syncs, and joint incrementality testing.
▸ Improved BE-FR market performance as a native French speaker: +277% sessions YoY and +13% CVR through targeted content localisation and SEO strategy.
▸ Led AI-powered PDP optimisation initiative: used AI to map customer decision-making journeys and improve product titles and meta titles at scale across thousands of pages.
▸ Orchestrated cross-functional collaboration across Brand Marketing, eCom, Product, CRO and SEA teams — recognised internally as the benchmark model for cross-team alignment.
SEO audit E-commerce Google Search Console automation
Triglobal
SEO Manager
January 2021 - May 2024 (3 years and 4 months)
▸ Developed and executed content-driven SEO strategies across 10 global domains (FR, NL, ES, IT, UK, CO, ZA, AUS, COM, AT, DE), increasing organic traffic by 40%.
▸ Led a cross-functional SEO and content team of 4, aligning initiatives with wider business and digital strategy goals.
▸ Boosted conversion rates by 22% through leading cross-functional campaign mix creation spanning Design, Content, and Performance Marketing.
▸ Optimised on-site navigation and UX as part of a full website rebranding initiative, resulting in an 18% conversion increase.
▸ Delivered regular SEO performance insights to senior leadership, directly informing digital strategy.
Content marketing Strategic planning SEO audit
Triglobal
SEO Specialist
January 2019 - December 2020 (1 year and 11 months)
▸ Executed SEO strategy for the French market, focusing on content optimisation, keyword research, and organic visibility growth.
▸ Built foundational expertise across on-page SEO, technical audits, and content strategy in a fast-paced international environment.