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Hugo L.HL

Hugo L.

Ex-EY Financial Modeling | FP&A | Scale-up CFO

€1,000/day
Utrecht, NL
8-15 years

Average response time: 1 hour

About Hugo

Interim-CFO en financieel strateeg met sterke ervaring in scale-ups, PE-backed bedrijven en het MKB.
Ik combineer financial expertise (modellering, businesscases, pricing, rapportages) met hands-on commerciële ervaring in marktontwikkeling, key account management en commerciële procesverbetering.
Dankzij mijn achtergrond in zowel finance als commercie kan ik strategische keuzes doorvertalen naar uitvoerbare plannen, van omzetgroei tot operationele automatisering.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

Can work on-site
Utrecht (up to 50km)

Experience

  • Freelance
    Finance-as-a-Service Consultant
    January 2025 - Today (1 year and 5 months)
    Utrecht, Netherlands
    Primarily offering financial planning, value creation, fundraising and sales operations services to fast-growing start- and scale-ups.

    Financial modelling and analysis services:
    • Liquidity planning
    • Fundraising & investor readiness
    • (Hiring) scenario planning
    • Business case development
    • Valuations
    • Reporting & KPI/OKR dashboards
    Interim/fractional projects: Finance process improvements / automation, Sales targets & incentive plans, Pricing strategy and margin improvement
    Financial Modeling Pricing strategy Fundraising Financial Reporting Sales Excellence
  • Swiss B2B SaaS scale-up (Series A)
    CFO
    SOFTWARE PUBLISHING
    March 2022 - October 2024 (2 years and 7 months)
    Zurich, Switzerland
    As commercial Head of Finance/ CFO I acted as trusted strategic partner to the CEO and was part of the management team. During the first 18 months I balanced dual roles as Head of Finance (50%) and BD Manager (50%).
    Key achievements:
    • Raised Series A round, and convertible debt (bridge loan)
    • Multiplied revenue, mainly through pricing improvements. Led pricing improvement projects in cooperation with sales team
    • Created and implemented incentive plans leading to the above mentioned growth
    • Designed and implemented financial strategies to shift company focus from pure top line growth to profitability, while maintaining strong revenue growth
    • Built financial model (5 yr. forecast) from scratch to enable data-driven decision making on funding requirements, new market entries, pricing, FTE growth and cost structure
    • Built investor reporting from scratch on all relevant sales, financial and other company metrics, shared within 5 business days after each month
    • Established and maintained relationships with key investors, resulting in successful follow-on rounds and convertible debt financing
    • Managed external accountant (CH), tax advisor (CH & DE) and auditor (CH)
    • Led the establishment of the German entity: legal, incorporation, payroll, taxes etc.
    • Sales: built the Dutch market from scratch, acquiring new clients like ING, Deloitte, Ahold Delhaize, Heineken, PepsiCo and Fugro
    Pricing strategy Sales Excellence Budgeting Financial Modeling Fundraising
  • PE-backed retail scale-up
    Business Development Manager
    PRIVATE EQUITY
    December 2019 - February 2022 (2 years and 2 months)
    Amsterdam, Netherlands
    Responsible for development of new and existing partnerships, creating profitable business cases, commercial proposals and tender bids. Due to my financial modelling background I was involved in (re)financing, budgeting processes and financial reporting to shareholders. Reported directly to the CEO on most projects.
    • Lead in successful development of new partnership (business case, technical layout, contract draft and negotiations) for 10 sites in Germany
    • Project co-lead on tender bid to an international railway company (won)
    • Multiple financial/ commercial proposals to key partners (largest oil industry players) to enable a profitable continuation of our cooperation
    • Successful debt/shareholder (re)financing during the first months of COVID-19
    • Built company budget model & 5-year forecast model
    • Provided key insights for renegotiation of Capex agreements with railway partner
    Financial Modeling Revenue Operations Corporate Finance Sales Contract Negotiation

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Education

  • M.Sc. in Finance
    Vrije Universiteit Amsterdam
    2016
  • B.Sc. Industrial Engineering & Management
    Rijksuniversiteit Groningen
    2012

Skill set

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