Description

Hi, I'm Iris! I have 12+ years experience working as a creative in the lifestyle industry. My specialties are illustration, graphic design, concept creation, creative direction and branding. I enjoy coming up with concepts that are easy to understand and bring joy into people's lives. My style can be described as clean and - like my personality - pretty colourful. During my studies of Advertising at the Willem de Kooning Academy (graduated in 2011) I did a minor in copywriting. I really like combining text & image, coming up with a total concept that communicates a clear message.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Haarlem (up to 50km)

Hey It's Me Iris
Eigenaar
June 2024 - Today (2 years)
Haarlem, Netherlands
Hey, It's me Iris! I've always loved being creative in every way possible. I have over 12 years of experience as a content creator, graphic designer and online marketeer. I'm passionate about branding, social media and colourful design.
Content Marketing Social Media Branding Graphic Design Illustration
Present Time
Senior Creative
September 2020 - June 2024 (3 years and 9 months)
Almere, Netherlands
I've worked as a graphic designer & content creative for the brands Present Time Home Accessories, Leitmotiv and Karlsson. Together with the buying manager I concepted 2 collections (spring/summer and autumn/winter) a year based on current trends and consumer desires. I translated these collections into marketing themes and concept & execute the marketing calendar together with the creative team and freelancers. The yearly marketing calendar includes 2 magazines, 2 catalogues, 2 large collection photoshoots + several smaller photoshoots, 52+ B2B newsletters and strategizing & managing IG/Facebook/ Tiktok accounts for 3 brands - this includes influencer campaigns.
A Dash Of Fash
Owner & blogger
January 2013 - December 2022 (9 years and 11 months)
I have worked as an influencer specializing in fashion & lifestyle for 10 years. What started out as a personal style blog turned into a popular Instagram account (250K+ followers at the time) with daily content. Besides personal content I have worked on brand campaigns for Google, Nike, Monki, H&M, Baum & Pferdgarten, Sézane, Disney, Calvin Klein, Urban Outfitters, American Vintage, Disaronno and many others.