About Jaron
Product Leader & Operator | Scale-ups & Marketplaces
I help companies build the product organisation and operational foundation they need to scale , not just the roadmap.
15+ years working inside high-growth companies where growth outpaced structure. I come in, cut through the noise, and build systems that last.
At Booking.com I joined when the company had 300 people and left when it had 8,000. I scaled the supply API platform from 20,000 to 100,000 connected properties, built the hotel onboarding pipeline from scratch, and implemented length-of-stay pricing before it became industry standard.
I then founded Traveldeal.nl , €7M annual revenue, team of 20, full P&L. Built the product, the email marketing engine that drove most of the revenue, and the operations. Sold in 2019.
Since then: Senior Product Director at Tripadvisor (grew the team from 25 to 60, built the supply foundation for their subscription model), followed by interim engagements at KLM, Royal FloraHolland, LeasePlan, and PostNL.
Three things I do consistently well: I build the machine, not just the product. I make performance measurable so organisations can actually manage to it. And I scale through people — hiring, coaching, teams that deliver without hand-holding.
Strong in: product strategy, platform & API products, marketplace dynamics, OKRs/KPIs, team building, conversion, e-commerce, and operational systems.
Available for senior interim roles: Head of Product, Director of Product, CPO, or product + operations combined.
Dutch
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- JNB ConsultancyProduct management and Innovation consultantCONSULTING AND AUDITSApril 2019 - Today (7 years and 3 months)Amsterdam, NetherlandsOn interim basis I help organizations speed up their growth and improve or scale their (new) product or service.- In the role of Management and Innovation Consultant with an agile view- In the role of interim Head of Product/ Product Lead / Product Owner (or equivalent) Examples are finding a product- market fit, improving growth strategies, working towards an MVP or setting up KPI's, OKR and dashboards. Portfolio: KLM, PostNL and Royal Flora Holland
- TripAdvisorSenior Product DirectorSOFTWARE PUBLISHINGJune 2021 - December 2022 (1 year and 6 months)Amsterdam, NetherlandsSenior Director of Product, innovation of supply, pricing and content for Trip Plus, the travel subscribtion by tripadvisor. Managing the distribution/logistics side of the product with a team of 60 in Product, Content, Data, UX and (API) Development. Managing Directly (Senior) Product managers, Analysts, UX designers.
- TraveldealCEO / CPO / COO en Founder (verkocht)E-COMMERCEJune 2014 - May 2019 (4 years and 11 months)Amsterdam, NetherlandsIn de dubbelrol als CEO /COO enCPO (Chief Product Officer) verantwoordelijk voor go to market en product strategie van het bedrijf en het team tot aan een jaarlijkse omzet van bijna 10 miljoen euro met een team van 20 medewerkers. Er zijn meerdere investeringsrondes door mij geleid alsmede de verkoop van het bedrijf aan Bookunited in 2019.
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Education
- Bachelor HotelmanagementHotelschool The Hague2009Bachelor of Arts - BA, Marketing, Finance,
- VWO, Economie en MaatschappijDe Nieuwe School2002VWO, Economie en Maatschappij
Certifications
- PSPO 2Scrum.org2021
- PSM 2Scrum.org2021