Jasper Bazuin

Freelance strategic & creative marketing professional with a strong international network of marketing specialists and agencies. Experience with scale-ups and working in international B2B, B2C, D2C, E-com, Retail and Omnichannel business environments. Specialized in working on A-to-Z projects. Starting with a strategic framework, developing operational plans that bridge the gap between strategy & execution and staying involved in (starting-up) the execution phase. My goal is always to leave a smooth running operation behind with the right talent, right tools, processes and plans in order to consistently deliver onbudget, ontime and ontarget.

My 'toolbox'

- Strategic & operational businessplans

- Strategic & operational marketingplans

- Leadership, management & team development

- Brand development & management

- Platform & marketingstack development

- Digital marketing

- Storytelling, content marketing, content programming and content production

- Advertising & 360 Campaigns

- Trade-, retail- and partnership marketing

- Affiliate marketing

- Opinion leader marketing, working with athletes, artists & content creators

- Event-, field- & experience marketing

Strategic & operational responsible for the Omnichannel Marketing program. o Member of Marketing & E-commerce MT o Coaching Marketing team (12 FTE's, 5 direct reports) on development and 2022 business plan execution o Consult on the international strategic Brand & Marketing plan o Optimize international collaboration o Marketing 360 alignment, optimizing processs and collaboration between departments

Strategic & operational responsible for the Dutch Sport and Esports Marketing program. o Member of Dutch Marketing MT o Coaching a team of 8 FTE's with 4 direct reports o Develop longterm strategic plans for our key playgrounds o Develop & execute yearly business plan o National athlete marketing program o National event marketing program o Sport 360 alignment, optimizing collaboration and focus between departments o Acquisition of strategic and commercial partnerships o Stakeholder management o Supporting content & advertising strategy o Supporting content creation