Description

I'm a brand strategist at heart. Curious about people, obsessed with culture, and happiest when I can turn messy realities into a clear story a team can rally behind.

I work with major brands on the things that matter most: sharp positioning, insight-driven creative direction, and making confident decisions in complex environments. Sometimes from agency side, sometimes embedded at client side, always focused on work that actually moves the needle.

Recent Partners: KFC, Magnum (Golden Effie, 2024), McDonald's, Coca Cola

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rotterdam (up to 50km)

truus
Strategy Director - Freelance
October 2024 - Today (1 year and 9 months)
Amsterdam, Netherlands
Truus is an award-winning Dutch advertising agency for the new mainstream (Best Social Media Agency 2023–2025). Responsible for brand strategy, campaign strategy and research for KFC. Also initiated and implemented an AI-driven brand monitoring tool combining news scraping and sentiment analysis.
Rotterdam Partners,
Project Lead - Rotterdam City Card
October 2024 - January 2026 (1 year and 3 months)
Rotterdam, Netherlands
Project Lead for the launch of the Rotterdam City Card. A newly introduced digital card for tourists to maximize their city trip to Rotterdam. Leading the development of the app and all marketing assets, responsible for sales targets, managing a cross functional internal team and all agency partners.
CNNCT - Inclusive Brands,
Co-Founder / Managing Director
March 2020 - December 2025 (5 years and 9 months)
Rotterdam, Netherlands
CNNCT is a strategic consultancy helping major consumer brands connect with increasingly diverse audiences. Clients include Unilever, McDonald's and RTL.