Description

I am a Senior 360 Marketeer and Project Manager with over 12 years of experience working across Europe, specializing in the urban sneaker, streetwear, music, and entertainment industries. With a deep understanding of these interconnected fields, I have successfully led innovative marketing campaigns and managed complex projects that resonate with urban culture enthusiasts. My strategic approach to brand development is rooted in a strong awareness of market trends and consumer behavior, particularly within the sneaker and streetwear culture, where authenticity and the ability to anticipate trends are essential.

Throughout my career, I’ve had the opportunity to work with a wide variety of brands, talents and projects, navigating the fast-paced and ever-evolving worlds of entertainment and fashion. My expertise spans digital and social media strategies, event management, content creation, and influencer marketing, allowing me to deliver comprehensive solutions that drive engagement and growth.

My work across Europe has given me a unique perspective on the urban scene, enabling me to help brands connect with local audiences while maintaining a broader global appeal. Whether collaborating with established brands or emerging talent, I bring passion, expertise, and a forward-thinking approach to every project I lead.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Den Haag (up to 50km), Amsterdam (up to 15km)

JD Sports Nederland
Senior Marketing(/-lead) Manager Europe - Influencers & Activations
May 2023 - June 2024 (1 year and 1 month)
Amsterdam, Netherlands
Leading all Influencer & (3rd party brand) activations across Europe. With the goal to build local communities and increase brand love.
Leading, developing and managing a team of 20 across 12 markets.
Creating new ways of working, strategies & personal developing plans.
Working and leading various projects and partnerships in music, gaming, sports and culture.
Working and leading various 3rd party brand events/activations (Nike, Adidas, Vans etc)
Working with internal stakeholders such as; EU marketing leads, Legal, PR, UK activations/influencers team, people team & all in. studio team.
Working with external stakeholder such as; PR agencies, media agencies, creative/production agencies, influencers, football players, music labels & artists.
JD Sports Nederland
Marketing(/-Lead) Manager North/Central Europe
April 2017 - May 2023 (6 years and 1 month)
The Hague, Netherlands
Leading all marketing across 7 markets: Netherlands, Belgium, Germany, Austria, Sweden, Finland & Denmark with the goal to elevate brand awareness and maximize traffic, by creating 360 marketing strategies relevant to each local market. Alongside launching and translating global / 3rd party campaigns.
Developing, implementing and translating global/3rd party campaigns.
Delivering local, tactical and reactive marketing strategies.
Working and leading various projects and partnerships in music, gaming, sports and culture.
Managing 8-figure budgets.
Managing and leading a team of 6.
Opening new store openings across various markets.
Working with internal stakeholders such as; buying, merchandising, multichannel, design, project managers, retail & all in. studio team.
Working with external stakeholder such as; PR agencies, media agencies, creative agencies, shopping malls, community organizations, influencers, football players, music labels & artists.
JD Sports Nederland
Marketing Executive - Netherlands/Belgium/Scandinavia
January 2016 - April 2017 (1 year and 3 months)
The Hague, Netherlands
Executing all marketing across 5 markets: Netherlands, Belgium, Sweden, Finland & Denmark with the goal to elevate brand awareness and maximize traffic. Alongside launching global/3rd party campaigns.
Executing global and 3rd party brand campaigns.
Setting up PR and Media activities.
Implement marketing calendar and initiate new partnerships.
Support on 6- figure budget.
Managing of 1 intern.