Description

My passion is in building & scaling digital companies. I combine a strategic view with strongoperational and communicative skills. My strongest characteristics are bias-to-action, a data-drivenmindset and mental ‘agility’. What drives me most professionally, is working in a small team of motivatedpeople to attain real impact and sustainable growth.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

JGJ Pennings Consulting
Independent start-up advisor and a.i. manager
CONSULTING AND AUDITS
May 2020 - Today (6 years and 2 months)
Most notable projects:
• a.i. Sr Product Manager for Wizenoze (Q2 2024)
• Product strategy for Infinitas Learning (Q1 2024)
• Digital strategy for ilmi - science center in KSA
(Q4 2023)
• Commercial & Ecosystem strategies for Infinitas Learning (Q2-Q3 2023)
• Distribution strategy for Noordhoff (Q3 2023)
• a.i. Head of Product-led Growth at Geldvinder (APG venture to improve
financial literacy). Onboarded 2000+ end users & 25 companies (2021)
Sparkoptimus
Sr Associate
CONSULTING AND AUDITS
March 2017 - February 2020 (3 years)
Amsterdam, Netherlands
SparkOptimus is a management consulting firm with a focus on digital strategy and digital transformation

I worked on assignments at 10+ companies. Most notable projects:

• Guided Hely.com, a start-up from the Dutch railways through 1st year of existence. Nicknamed by MD as ‘Head of Everything’: kickstarted Finance, Operations and Data, fulfilled Product roles a.i.
• Helped PepsiLipton to secure funding for a new disruptive initiative: wrote strategic plan & outline on how to validate at limited investment
• Defined Heineken overall digital strategy 2020-2022, secured €10MM+ funding reallocation for digital B2B / B2C in key markets