Description

I help education, SaaS, and wellness brands scale internationally through paid media and growth strategy.

As a Fractional CMO & Paid Media Strategist, I bridge the gap between creative experimentation and performance-driven execution.

Over the past 7+ years, I’ve managed €2.5M+ in ad spend across Meta, Google, YouTube, and LinkedIn, building full-funnel systems that drive measurable, sustainable growth.

My approach combines data, psychology, and creative storytelling, turning ads into scalable growth systems that compound over time.

If you’re looking for someone who can think like a CMO and execute like a performance marketer, let’s talk.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

The Holistic Advertising Partner (THAP)
Founder - Paid Advertising Strategist
DIGITAL AND IT
August 2018 - Today (7 years and 11 months)
Valencia, Spain
• Managed €2.5M+ in ad spend across Meta, Google, YouTube, and LinkedIn for international clients.
• Partnered with Yogalap, Intention Academy, The Breath Source, and All Ways Healthy to build scalable growth ecosystems.
• Led international expansion initiatives involving multi-language targeting and cross-market optimization.
• Developed repeatable frameworks for creative testing, offer design, and performance analysis.
• Achieved 100% Job Success Score on Upwork across 38 international projects.
Google Ads LinkedIn Ads Meta Ads Growth Strategy Go-to-Market (GTM) Strategy
Yogalap – Global Online Education Brand
Fractional CMO & Paid Media Lead
EDUCATION AND E-LEARNING
April 2020 - June 2025 (5 years and 2 months)
Lagos, Portugal
• Expanded Yogalap's reach to 176 countries and 100K+ students through targeted advertising and global partnerships.
• Managed multi-channel ad systems (Meta, Google, YouTube) to support continuous revenue growth.
• Directed rebranding and website redevelopment to optimize conversion and positioning.
• Implemented a flexible pricing model and localization strategy to reach new audiences sustainably.
Paid Media Strategy Positioning strategy International Business Development expert meta ads Google AdWords
All Ways Healthy – Holistic Health Education Platform
Fractional CMO & Paid Media Lead
HEALTH AND WELLNESS
July 2020 - August 2023 (3 years and 1 month)
Amsterdam, Netherlands
• Built an evergreen webinar funnel that generated €500K+ in course sales on €80K ad spend.
• Transitioned the brand from a founder-led practice to an automated education platform.
• Created a unified marketing system combining paid ads, SEO, and email automation.
• Directed rebranding and community engagement strategies to increase retention.
Sales funnel Webinar Paid Search Paid Social Media Advertising Marketing Management