Description

Expertise in:

Digital Marketing Specialist | Performance Marketing | SEO | Content Strategy

With experience in the following industry fields:

Having worked on projects in the following markets:

United Kingdom | The Netherlands | Belgium | Greece

Industry field of expertise

Languages

Greek
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Rotterdam (up to 50km)

Santander Consumer Finance Benelux
Digital Marketing Specialist
BANKING AND INSURANCE
May 2024 - Today (2 years and 1 month)
Utrecht, Netherlands
Managing the online marketing activities for the Direct Loans business, across the BeNeLux market
Managing and optimising lead generation campaigns, accross SEO, Google Ads, and Affiliate Marketing
Analysing website traffic and user behaviour to optimise customer acquisition and funnel performance, across organic and paid channels
Conducting competitor analysis and keyword research to identify growth opportunities in SEO and Paid Search
Collaborating with partner agencies and the UX team to identify CRO opportunities, including A/B testing
Managing the off-page SEO activities, in parternship with the outreach agency
Leading the website migration project, performing technical SEO audits and coordinating with the website development agency and internal teams (IT, UX, Editorial) to ensure seamless implementation
Working close with the Editorial team, advising on SEO best practices and introducing AI initiatives to facilitate the content production
Leading relationships and integration with external lead generators within the affiliate network
Supporting the expansion initiative in the Car Leasing business area by developing the online marketing and content strategy for the NL car leasing website
SEO Google AdWords CRO Content marketing
Royal HaskoningDHV
Digital Marketing Advisor
June 2023 - April 2024 (10 months)
The Hague, Netherlands
Collaborating with internal stakeholders, including Business Development Directors, Unit Directors, and Engineers, to develop and execute marketing campaigns and support key industry events
Managing social media channels on a daily basis and proactively handling media requests
Liaising with media partners, industry associations, and external content and design agencies to maximize partnership and visibility opportunities
Reporting on ROI, with a focus on social media and CRM metrics
SEO Social media Content marketing content strategy Email marketing
Mopinion
Online Marketer
July 2022 - February 2023 (7 months)
Rotterdam, Netherlands
Working on Mopinion's Worpress website optimisation to increase organic growth, based on technical SEO and UX best practices to improve search visibility and user experience
Supporting the development of a data‐driven content strategy focused on brand awareness, engagement, and lead generation, in partnership with the Editorial team
Advising on social media planning and contentstrategy to support organic digital marketing objectives
Monitoring and reporting on organic performancegrowth
SEO Content marketing Technical SEO SEO optimisation SEO audit