Kelly Pfaff

• Strategic GTM Partnership: Led GTM strategy and execution for a $210M client peripherals portfolio, partnering with sales leadership to define market positioning and drive profitable growth. This included spearheading the launch of first ever peripheral Dell's Product Carbon Footprint (PCF) study, which was a strategic GTM initiative to meet customer sustainability demands.

• Operational Excellence & Scalability: Led operational excellence initiatives to optimize the product portfolio, resulting in a 40% reduction in complexity and a significant 300 bps margin improvement.

• GTM Planning & Execution: Oversaw strategic marketing for a $125M EMEA cloud software portfolio (Microsoft, NVIDIA, Red Hat), driving regional market penetration and profitability.

• Field Productivity: Designed and executed high-ROI sales enablement and partner marketing programs, directly contributing to pipeline acceleration and channel growth for key software solutions.

• Executive Alignment: Drove a 6-point profit increase for a $180M data center infrastructure business by using market insights and financial data to refine our GTM strategy and optimize execution.

• Partner GTM: Drove strategic GTM expansion by developing alliances with 8 new partners, which grew the business by over 20%.

• Operational Integration: Orchestrated the operational integration of a $1 B partner GTM model following a Dell/EMC merger, ensuring continuity and alignment for sales teams.