About Kyrill
Founder, marketing executive and strategic storyteller with 12+ years of experience helping technology companies, scale-ups and global brands define their narrative, sharpen their positioning and build thought leadership.
I currently serve in a senior marketing leadership role for a global technology company while advising a select number of clients on high-value strategic communications projects.
My work sits at the intersection of strategy, research and storytelling. I help founders, executives and organizations transform complex ideas into compelling narratives that influence customers, investors, employees and industry stakeholders.
Recent projects include executive ghostwriting, industry white papers, thought leadership reports, positioning and messaging frameworks, keynote speeches, investor communications and editorial strategies.
Clients include Haleon, Mastercard, Microsoft, BCG, Doctolib, Malt, Airbus, LVMH, Nestlé, Welcome to the Jungle, Sopra Steria, Alstom and numerous venture-backed startups across Europe and North America.
My journalism and thought leadership have been published by The Guardian, The Independent, Maddyness, Usbek & Rica, Welcome to the Jungle and Are We Europe.
I am fluent in English, French, and Dutch.
SERVICES
• Executive Thought Leadership
- CEO & founder ghostwriting
- LinkedIn strategy
- Executive newsletters
- Opinion pieces and op-eds
- Keynote speeches
• Research & Strategic Content
- White papers
- Industry reports
- Trend reports
- E-books and flagship content assets
- Research synthesis
• Positioning & Narrative Strategy
- Brand positioning & competitor analysis
- Messaging frameworks
- Value proposition development
- Narrative design
- Editorial strategy / tone of voice
• Executive Communications
- Investor communications
- Internal communications
- Leadership messaging
- Strategic presentations
English
Native or bilingual
Dutch
Native or bilingual
French
Fluent
Spanish
Fluent
German
Fluent
Remote only
Primarily works remotely
Experience
- HaleonBrand Strategy ConsultantHEALTH AND WELLNESSApril 2026 - Today (3 months)Amersfoort, NetherlandsAdvising one of the world’s largest consumer healthcare companies on brand strategy, stakeholder communications and expert engagement initiatives across the Benelux region.Working with senior leadership and cross-functional teams to support strategic marketing programs for global healthcare brands.Skills
- Brand Management
- Communication Strategy
- Marketing Strategy
- Mastercard NLStrategic Content ConsultantSOFTWARE PUBLISHINGJune 2024 - December 2024 (6 months)Amsterdam, NetherlandsI advised Mastercard on strategic communications and content initiatives across European markets, producing executive-level content, educational resources and corporate communications materials for internal and external audiences.Projects included narrative development, thought leadership content, training materials and large-scale communication campaigns for Mastercard's partners in the Dutch finance industry (including major retail banks such as ABN AMRO, Rabobank, ING).Skills
- Strategic Communications
- Content Strategy
- Thought Leadership
- Brand Content
- Storytelling
- DUPRChief Marketing Officer (CMO)SOFTWARE PUBLISHINGJuly 2023 - Today (2 years and 11 months)Delray Beach, United StatesAs Chief Marketing Officer at DUPR, the world’s leading pickleball ratings and technology platform, I lead global marketing strategy, brand development, partnerships, communications and growth initiatives across consumer, B2B and enterprise audiences.I oversee a multidisciplinary marketing team and work closely with executive leadership to drive user growth, product adoption, strategic partnerships and industry thought leadership. My work spans brand strategy, executive communications, go-to-market strategy, content strategy and marketing operations.Skills
- Marketing Strategy
- Business Strategy
- Leadership
- Team Management
- Brand Management
Reviews
Recommendations
FU
MA
+4
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Education
- Master of Public AffairsSciences Po2019Master's degree, European Affairs (School of Public Affairs)
- Liberal Arts & Sciences (BA), Political Science & International RelationsAmsterdam University College2014Liberal Arts & Sciences (BA), Political Science & International Relations