About Kyrill
I'm an experienced founder & marketing executive who has served in leadership roles (CMO, VP Marketing) at various Several-A and Series-B tech companies.
As a freelance content marketing expert & storyteller, I've worked for 50+ brands of all sizes across Europe and North America.
CONTENT PRODUCTION
Senior native English & Dutch copywriter and content marketing specialist with 12+ years of experience.
Skills: Content marketing, ghostwriting, guides, training materials, landing pages, SEO, blogs, white papers, e-books, journalism — from strategy to execution.
Topics: Tech, HR, future of work, recruiting, e-health, e-commerce, logistics, finance, luxury & beauty.
CONSULTING
Need help defining your tone of voice, messaging and positioning? I help companies of all sizes define and refine their brand voice and editorial strategy.
CLIENTS
Clients include: Mastercard, BCG, Doctolib, SopraSteria, Welcome to the Jungle, Malt, 50inTech, Pelico, Microsoft, LVMH, Airbus, Alstom, Nestle, Dixxit, Dreem, Unlikely Technology, Angie, Zest, Virbac, Dermaceutic, Gladia, DUPR, Jenji, DUPR (full list in Portfolio).
JOURNALISM
My journalism has been published in: The Guardian, The Independent, Usbek & Rica, Maddyness, Welcome to the Jungle, Are We Europe and other outlets.
I am co-founder Awe Studio, a creative agency specialized in content production for non-profits with clients including Amnesty, WWF, United Nations, and others.
SERVICES
- Strategy: branding, content strategy, editorial strategy
- Digital content: website content, blogs, e-books, white papers, guides, training materials
- Editorial writing: articles, op-eds, thought leadership
- Brand content: case studies, newsletters, advertorials, UX copy, brochures
- Correction & translation: editing and proof reading copy, translation & cultural adaptation
- Social media content: writing social media posts, InMail, lead acquisition
English
Native or bilingual
Dutch
Native or bilingual
French
Fluent
Spanish
Fluent
German
Fluent
Remote only
Primarily works remotely
Experience
- Mastercard NLCopywriter (Dutch/English)SOFTWARE PUBLISHINGJune 2024 - December 2024 (6 months)Amsterdam, NetherlandsDutch & English-language copywriter for Mastercard. I work closely with the in-house team on animation videos, guides, brochures and other communications materials for Mastercard's partners in the Dutch finance industry (including major retail banks such as ABN AMRO, Rabobank, ING). Work included writing scripts for voiceovers, visual cues for animation designers, editing and feedback.
- DUPRChief Marketing Officer (CMO)SOFTWARE PUBLISHINGJuly 2023 - Today (2 years and 11 months)Delray Beach, United StatesAs a c-level executive in a leading sports ratings & analytics company with B-series funding, I oversee the entire marketing department and spearhead our omnichannel marketing campaigns, responsible for brand awareness, user acquisition and annual revenue. Since I took up the role of CMO, I have scaled the team from 2 to 12, generated double-digit (millions) revenue, and grown DUPR into the leading brand in pickleball, the fastest-growing sport in the U.S.
- Awe StudioFounder / Creative DirectorDIGITAL AND ITJanuary 2021 - July 2023 (2 years and 6 months)Amsterdam, NetherlandsAs Co-founder & Creative Strategist at Awe Studio, I led the development of narrative frameworks for complex public sector and nonprofit initiatives. My work involved qualitative research, message distillation, and orchestrating creative teams to produce assets that translated policy and impact into compelling human stories.https//:www.awe.studio
Reviews
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Education
- Master of Public AffairsSciences Po2019Master's degree, European Affairs (School of Public Affairs)
- Liberal Arts & Sciences (BA), Political Science & International RelationsAmsterdam University College2014Liberal Arts & Sciences (BA), Political Science & International Relations