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L. AlioucheLA

L. Aliouche

Sales Director, Commercial Excellence (Europe)

€1,300/day
Hilversum, NL
15+ years

Average response time: 1 hour

About L.

I HELP COMPANIES UNLOCK THEIR UNTAPPED BUSINESS POTENTIAL - > FROM STRATEGY TO EXECUTION

-> B2B, all sales models (direct, indirect, partnerships)
-> International (based in 6 countries, 20+ years EMEA/Global)
-> Context: complex environments, companies seeking to improve turnover and margins, expecting to deliver on work done for them by Consulting firms
-> SMEs and multinationals, scale ups, post M&A structures, PE-owned
-> Quick wins, structural improvements, roadmap and execution.

SALES TRANSFORMATION - COMMERCIAL EXCELLENCE
-> all sales models (direct, indirect, partnerships),
> enhance sales culture: from product to solution-selling
-> improve sales effectiveness: segmentation, sales processes and sales tools
-> CRM implementation & adoption to increase business visibility & predictability
-> design and drive KAM programs
-> internaional: sales cadence, sales incentive plan, international synergies, international clients, best practices, structured collaboration
-> compensation plans
-> training and mentoring: sales reps and managers (new and confirmed)
-> industries: SaaS, IoT, telecoms, software, outsourcing, insurance, satellites, manufacturing, services...
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Dutch

    Conversational

Remote only
Primarily works remotely

Experience

  • PUR
    CCO
    ENVIRONMENTAL
    January 2024 - October 2024 (9 months)
    Parijs, France
    PUR – CCO (Global) (Jan ’24 – ongoing) – HQ, Paris/Toronto
    Scale up, market leader, Nature-Based Impact Projects (NBS), 250 employees, €50 million
    o Drive sales transformation (360°: practice, organization, tools and processes, management and governance, focus) and commercial excellence programs to adapt to new market conditions
    o Manage sales organization (35 sales reps)
    Sales culture Sales Management Project Management CRM Business Transformation
  • Links analytics
    Director of Business Development (March ‘21 – April ’22) – The Netherlands
    LOGISTICS AND SUPPLY CHAIN
    March 2021 - April 2022 (1 year and 1 month)
    Amsterdam, Netherlands

    Business Intelligence, pricing solutions. Part-time (value proposition, segmentation, client approach)
  • ABAX AS
    Program Director/VP Sales Key Accounts (Europe) (Jan ’22 – Jul ’22) – HQ, Norway
    SOFTWARE PUBLISHING
    January 2020 - July 2020 (7 months)
    Larvik, Norway
    Market leader, telematics, SaaS, 400 employees, €65 million
    o Drive the new Key Account unit (strategy, team, processes, tools, compensation plan, CRM, …)
    o +100% growth YoY

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Education

  • Masters
    University of Lyon
    1989
    Master’s degree (DESS) - Management and Information Systems (’89)
  • Masters
    University of Lyon
    1988
    Master’s degree (Maîtrise) - Economics and Finance (’88)

Skill set

Categories