LVAbout Laura
I help B2B companies all over Europe grow through data-driven marketing strategies that convert. With a strong background in SaaS, lead generation, and performance marketing, I build full-funnel campaigns that align sales and marketing for real business impact.
What sets me apart? I bring strategy and execution together — from running paid campaigns (LinkedIn, Meta, Google Ads, email flows) to building dashboards and analyzing conversion and lead quality. Always focused on optimization and ROI.
Typical projects I work on:
- 360° (Go-to-Market) Marketing strategies including online and offline activations
- ABM campaigns for mid-market & enterprise
- Marketing reporting & dashboard setup (HubSpot, Salesforce)
- Paid campaign optimization (SEA, LinkedIn, Meta)
- Lead nurturing flows
- Sales/marketing alignment and internal processes
Need a marketing strategist who delivers insights and execution? Let’s connect.
Dutch
Native or bilingual
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- Stuart UKGlobal Offline Marketing Team LeadTRANSPORTATIONAugust 2023 - August 2024 (1 year)
- Managed coordination of trade shows and in-house events like round tables and afterworks. Reached 110% on our SQL target while spending 88% of the targeted budget.
- Established Offline lead generation objectives and budget allocation strategies.
- Worked closely with Commercial and Ops teams to enhance lead capturing processes through cross-collaborative efforts
- Developed 2024 budget and objectives for the global marketing team for offline and online initiatives
- Served as the primary point of contact to C-level executives for all marketing activities and outcomes
- Stuart UKDemand Generation ManagerUKTRANSPORTATIONMarch 2023 - August 2023 (5 months)United Kingdom
- Led the Marketing Strategy for main market
- Created SMB and Enterprise 360° campaigns
- Aligned Target & budget redefinition for Commercial objectives
- Monitoring and analysing performance. Reduced the Cost Per SQL by 15% in 3 months by implementing a more tailored, segmented campaign through close collaboration with Sales
- Visualised data to present to C-level
- Led CVR analysis to improve lead quality and segmentation criteria
- Build global standardised marketing reporting. Played a crucial role in global data capturing and visualisation for Marketing/ Sales process
- Stuart UKMarketing Expansion Manager Italy and PortugalTRANSPORTATIONFebruary 2022 - March 2023 (1 year and 1 month)Italy & Italy, Ringsted, SL, Denmark
- Defined and implemented Go-to-Market Marketing strategy in new markets
- Created global reporting & data tracking and global/local collaboration processes
- Analysed and visualized performance
- Reported insights to C-level
- Leading cross-channel B2B lead generation campaigns (online and offline) Increased SQL number by 208% while reducing costs by 26% from H2 2022 to H1 2023
- Led Partnership marketing (whitepapers, webinars, video testimonials, OOH campaigns)
- Set up global data report and targets calculation for all 6 markets.
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Education
- Bachelor of Business AdministrationHZ University of Applied Sciences2018Bachelor of Business Administration
- Exchange ProgramNanyang PolytechnicExchange Program