Layan Al Qazzaz

I help brands scale their digital marketing performance through data-driven media strategy and high-impact paid media execution.

With more than 10 years of experience in digital marketing and media strategy, I have worked with global consumer brands such as Mattel, L’Oréal and Johnson & Johnson across European markets including the DACH and Benelux regions.

My expertise focuses on designing performance-driven media strategies, optimizing marketing investment, and unlocking growth opportunities through advanced audience targeting and data-driven decision making.

I combine strategic thinking with hands-on experience across major advertising platforms and programmatic ecosystems to help businesses improve marketing efficiency and scale their digital presence.

Areas of expertise

• Paid media strategy

• Performance marketing & growth strategy

• Media planning and investment allocation

• Programmatic advertising (DV360, Trade Desk, Teads)

• Marketing analytics and campaign optimization

I typically work with brands, scale-ups and marketing teams that need strategic guidance to maximize the impact of their digital marketing investment.