About Lindy
Lindy has +10 years of experience in several operations leadership roles, of which +7 in the creative field, and worked with companies like Miro, Just Eat, Treatwell, Wayne Parker Kent and Colvin.
With her consultancy firm Blueberry Projects, Lindy has devoted her professional life to support creative teams to optimize timelines, capacity and costs by bringing structure, processes, technology and metrics. All of this while making sure there are opportunities to uplift the creative work and team motivation.
Areas of expertise include:
- Building and scaling creative teams within start-ups and scale ups in their (hyper)growth phase
- Workload and capacity planning
- Process development and adoption
- Tools and infrastructure implementation
- Integrated Brand & Marketing planning
- Improving team culture and motivation
- Setting up KPIs to track and measure team performance
- Establishing a team vision and mission
- Team budget management
Dutch
Native or bilingual
English
Fluent
Can work on-site
Hilversum (up to 50km)
Experience
- Blueberry ProjectsFounder & Creative Operations ExpertJune 2019 - Today (7 years and 1 month)Amsterdam en omgeving, NederlandYour business partner in building & scaling marketing, brand and creative teams
- miroCreative Producer & Creative Operations a.i.October 2020 - January 2022 (1 year and 3 months)Amsterdam, Noord-Holland, Nederland- Thinking partner for the Head of Production and Creative Lead of the Brand Studio - Streamlined/improved processes and tools for e.g. intake process, review process, production insights/reporting - Built relationships with stakeholders to improve collaboration between the Brand Studio and the rest of the Miro organization - Producing projects on a daily basis, from small requests e.g. blog and social assets, to big campaigns/events e.g. Post-It integration/partnership campaign, monthly Enterprise events "Building Connected Teams", Values & Behaviours videos, Google Partnership Announcement, Summer Offsite 2021 (virtual), Black History Month 2022 campaign
- ADCN | Club for CreativityProducer & Operations Dutch Creativity Awards 2020 a.i.February 2020 - May 2020 (3 months)Amsterdam, Noord-Holland, Nederland- Awardforce (software) set-up, troubleshooting and improvements - Preparing overall planning and communications for the Awards 2020 - Preparing and coordinating judging stages: planning, process, briefings for all stakeholders, Awardforce set-up, excel handlings etc - Developing virtual ways of judging (instead of in real life) due to COVID - Creating a logbook of all steps taken for the Awards 2020, including how to guides, insights in problems that occured and solutions/advises for future years
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Education
- BAHU University of Applied Sciences Utrecht (Hogeschool Utrecht)2011Graduated in 3 years instead of 4 years. Direction: commercial communication.
- Study Abroad ProgrammeUniversity of East London2012