About Lisa
With over twelve years of expertise in E-commerce, Shopify and Paid Ads, I have led digital growth for iconic brands. Most recently, I served as Head of Ecommerce at extreme cashmere, Head of Performance Marketing at Gisou, and Head of Digital at Polène. My core strengths lie in full-funnel e-commerce management, strategic partnerships, and team leadership.
During my tenure at extreme cashmere, I drove a 98% increase in B2C sales in less than six months compared to 2024. At Polène Paris, I spearheaded e-commerce growth for four years, managing Shopify platforms and global ad campaigns to achieve a consistent annual growth rate of over 105%. I also successfully expanded the brand’s global footprint, with a specific focus on penetrating the Chinese market through strategic international partnerships.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- extreme cashmereHead of EcommerceE-COMMERCEAugust 2025 - Today (11 months)Amsterdam, Netherlands📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo.👩🏻💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY.🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.)📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Managing a team of 2 people.
- Gisou by Negin MirsalehiHead of Performance MarketingRETAIL (LARGE RETAILERS)October 2024 - August 2025 (10 months)Amsterdam, Netherlands👩🏻💻 Leading and deploying a global "full-funnel" B2C strategy, bridging the gap between Direct-to-Consumer (DTC) and trade marketing.📊 Accelerating DTC growth (website, social commerce, Amazon) through international Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador) campaigns.📈 Overseeing paid media campaigns for Gisou’s retail partners (Sephora, Mecca, etc.).🔑 Optimizing OPEX, forecasting, and global budget attribution to maximize efficiency.👯♀️ Managing a team of two and directing operations and data analysis in collaboration with multiple partner agencies.
- PolèneHead of DigitalLUXURY GOODSJune 2020 - November 2023 (3 years and 5 months)Paris, France📈 Management of e-commerce and acquisition (€15M+ budget) for Polène via multiple channels: Paid social, SEM, affiliation, display, CRM via Klaviyo, ... on an international scope of 25+ countries.👩🏻💻 Management of the brand's 10 Shopify sites (e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their overhaul. Generating growth above 105% every year.🔑 International development of the brand (partnerships (Ly.st, Klarna, Farfetch, etc.), creation of Tmall, Naver, Red shops, etc.).📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Management of a team of 4 people.
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Education
- MBA MARKETING, COMMUNICATION & INNOVATION #MBAMCIInstitut Léonard De Vinci2014
- BBA MARKETING INTERNATIONALOMNES (Anciennement Ecole de Commerce Européenne)2013