Lisette Brattinga

I help organisations accelerate growth by aligning strategy, marketing, sales, and execution.

With more than 25 years of experience and over 1,000 companies advised across a wide range of industries, I quickly identify what is holding growth back and what is needed to move forward. My strength lies in translating strategic ambitions into practical actions and measurable results.

My background combines senior commercial and marketing leadership roles within established organisations with more than two decades as an entrepreneur and strategic advisor. This allows me to bridge the gap between boardroom decisions and day-to-day business reality.

I am brought in when organisations need commercial direction, growth acceleration, strategic focus, stronger execution, or fresh external perspective. Whether the challenge involves growth, positioning, marketing effectiveness, sales performance, customer experience, or organisational alignment, I help leadership teams create clarity, focus, and momentum.

Clients value my ability to quickly understand complex situations, challenge assumptions, identify opportunities, and get people moving in the same direction. I am hands-on, pragmatic, and focused on outcomes rather than reports.

Areas of expertise:

Commercial Strategy • Growth Strategy • Marketing Leadership • Revenue Growth • Business Development • Go-to-Market Strategy • Customer Experience • Strategic Planning • Change & Transformation • Team Alignment & Execution

Available for fractional leadership roles, interim management, strategic projects, advisory positions, and transformation initiatives.

✔ Marketing & Sales Consultant for High Security International (2016–2024)

✔ Business Coach for an alliance of high security companies across Europe

(2014–2015)

✔ Centre for Crime Prevention and Security (CCV): Strategic advisor, Manager Private

Sector, Marketing & communications advisor (2010–2015)

✔ Chubb Security / Varel Security: Integration program, joint strategy, rebranding

(2008–2009)

✔ Initial Varel Security / Chubb Fire & Security NL: acquisition, business planning &

crisis management (2006–2008)

✔ Robert Bosch: Market research (2011)

Trained coaches on building and growing a successful practice using my self-developed Roadmap to Success.