Description

Every brand has a story.

My job is to make people actually want to listen to it.

I’m Lucia, copywriter and communication expert.

Since 2017 I’ve been writing across worlds that rarely touch: luxury maisons like Bvlgari, indie magazines, creative agencies, HR teams in crisis, CSR campaigns, and even a few cinematic scripts. That mix shaped how I work today: precise, curious, and a little restless.

I’m good at catching a brand’s tone and giving it rhythm, elegance, and personality. I like when corporate messages don’t sound like corporate messages. I like when a line you read once stays in your head all week. I like when an EVP campaign feels alive, not like an HR memo dressed up with stock photos.

People come to me for different reasons:

• Some need clarity — because jargon kills ideas.

• Some need creativity — because luxury without imagination is just noise.

• Some need consistency — because one broken sentence can ruin trust.

I bring all three, with the same attention whether it’s an internal newsletter or a global campaign. My background in journalism taught me how to find the story; my work in screenwriting gave me pace and dialogue; my years in luxury branding trained me to polish every detail until it shines.

I care about impact. Words have to move: make someone curious, make them trust you, make them act. That’s why my copy is never generic. It has structure, rhythm, and a spark. Clients tell me I make their projects sound human without losing authority, elegant enough for a CEO, simple enough for everyone else.

If you’re reading this, you’re probably looking for a copywriter who isn’t just “good with words.” You want someone who listens, understands the bigger picture, and translates it into voice. Someone who can handle luxury, corporate, creative — without ever going flat.

That’s where I come in. And if we work together, my goal is simple: to make your message not only heard, but impossible to ignore.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Conversational
German
Basic

Workplace preferences

Remote only

Primarily works remotely

BVLGARI,
Social Content Strategist &Copywriter
LUXURY GOODS
January 2024 - January 2025 (1 year)
Rome, Metropolitan City of Rome Capital, Italy
Wrote and adapted copy for internal campaigns and employer branding, including the "Shape Your Dreams" LinkedIn series. Partnered with creative leads to develop ATL and BTL concepts aligned with brand identity and business objectives. Supported the positioning of Bvlgari executives on LinkedIn, in line with Group messaging. Collaborated with PR, Marketing, HR, and Investor Relations to ensure consistency across communication touchpoints. Briefed and coordinated agencies and freelancers on storytelling and tone of voice. Led storytelling and tone of voice supervision from concept to delivery across internal campaigns and corporate touchpoints.
Content marketing Social media Copywriting UX Writing Communication strategy
FSB GROUP, RED-EYE,
Social Content Strategist &Copywriter
FASHION AND COSMETICS
January 2023 - January 2024 (1 year)
Milan, Metropolitan City of Milan, Italy
Wrote and adapted editorial and campaign content for fashion clients including Chanel, Valentino, and Coperni. Crafted ATL campaign ideas, often starting from video footage or seasonal moodboards, across fashion and luxury brands. Worked closely with creative teams to maintain brand consistency. Tracked organic performance using native analytics tools. Brought a strategic and conceptual lens to every brief, ensuring creative alignment across social, editorial, and ATL formats.
Content marketing Copywriting Editorial Writing SEO Social media
iBOO AGENCY / NATURAL TRAINER ITALIA
Social MediaManager
May 2023 - Today (3 years and 1 month)
Managed Instagram and Facebook community for a major pet food brand, handling customer care and engagement. Created social copy aligned with seasonal campaigns and new product launches. Coordinated directly with the creative team to ensure tone of voice consistency and responsiveness to follower trends.