Description

I combine expertise in human behavior, psychology, and design to help organizations develop innovative strategies, products, and systems. With experience in research, consulting, and creative practice, I translate complex insights about people into practical solutions that drive innovation and change.

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

sofatutor
Freelance Localization & Digital Marketing Specialist
EDUCATION AND E-LEARNING
April 2026 - Today (3 months)
Localized website and advertising content for sofatutor’s Dutch market, including translation, copywriting, and adapting campaign messaging for local audiences.
Digital Marketing
WALLIEN
Founder & Director
SPORTS
January 2020 - Today (6 years and 6 months)
Amsterdam, Netherlands
Entrepreneur and founder of an international organization, combining leadership, mental resilience, strategic decision-making, product design, creative director, art director and digital operations.

Experience leading creative direction and launching brands, with a portfolio demonstrating both artistry and commercial impact.

Deep technical knowledge of garment construction, textiles, and manufacturing processes; performance-driven.

Multidisciplinary expertise with experience in apparel and additional knowledge of accessories.

Excellent communication skills, with the ability to translate complex manufacturing constraints into actionable creative direction for teams and clients.

Expertise in branding and marketing.
Interdisciplinary thinking across psychology, biology, design, and strategy
ZZP Madeleine Wallien
Strategy Consultant
HEALTH AND WELLNESS
January 2014 - January 2019 (5 years)
Amsterdam, Netherlands
Founded and led both an NGO and a private company aimed at redesigning healthcare systems around people living with dementia.

Translated patient needs into scalable programs implemented within healthcare organizations.

Worked as an independent consultant, managing client relationships and delivering human-centered projects from concept to execution.
Human-centered insight into behavior, development, and decision-making Turning complex insights into clear strategies and practical solutions