Description

I bring 14+ years of exp brand strategy, product marketing and GTM leadership to tech, consumer goods & e-commerce brands across EU & Asia. Not just strategy, but end to end hands-on execution is my forte. I can adapt to your stage, but with a clear long term focus.

Most founders & startups face the same dilemma: They need senior marketing leadership to build & scale. But they can't afford (or don't need) a full-time CMO. Agencies are fragmented or are equally expensive. Junior hires lack strategic depth.

I can help solve this, as an embedded marketing exec.

Why me? I've -

_ Led brand and product marketing for Just Eat Takeaway & Swarovski (8 products, 18 markets, 300K+ users)

_ Launched & led a new luxury brand launch(€5M) for Swarovski APAC

_ Built & executed GTM across brands and categories from Series A onwards

_Self starter & adept with creative and AI tools.

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ALQUEMIE CONSULTANCY
FRACTIONAL MARKETEER (BRAND/PRODUCT)
December 2017 - Today (8 years and 7 months)
Amsterdam, Netherlands
Built & executed multiple marketing strategies for startups& scaleups in EU & Asia. Few examples here -
• ● Aware™️: A B2B SaaS platform for sustainability & supply chain traceability for brands & producers across EU/ Asia
> Shaped & executed messaging & positioning frameworks for all ICP's
> Developed multi-channel comms, Sales Enablement, Pitch Content, demand to retention for across the sales pipeline
●Qalara: Shaped brand positioning, architecture, and GTM for the launch of a digital e-commerce platform in UK/EU.
> Shaped & delivered Consumer insights, Go-to-Market strategy, positioning & brand playbooks.
> Led cross-functional team, closely with Founder, product, UX, Sales. Increased adoption to 40% & EoY-TOMA by 20%
> Shaped & delivered multi-funnel & multi-channel campaigns, across lead gen, content marketing,& social media
• ● Studio Tara: Led & executed brand, retail & product strategy, for a luxuryjewelry label. > Implemented category positioning, pricing, product dev & messaging framework. > Increased topline by 45% AOV by 15%.
JUST EAT TAKEAWAY.COM
GLOBAL LEAD - PRODUCT MARKETING
DIGITAL AND IT
April 2022 - December 2023 (1 year and 8 months)
Amsterdam, Netherlands
Led brand & product marketing for 8+ products across 18+ markets and 500K customers. Responsible for product portfolio growth & marketing. End-to-end GTM from brief to commercialization
Led & grew 8+ products with end-to-end product & user lifecycle, user research, pricing index, sales toolkits, &multi-channel communication.
Driving adoption, profitability targets & customer engagement, impacting CLV, NPS & CSAT
Launched Saas/ tech products for Payments, Advertising, Delivery, Ratings
Directly managed a team of 7 marketers, including OKR metrics & portfolio budget with 3Y planning
Grew top line for JET’s advertising product (SaaS) to €300 Mn collaboratively with 25% YoY growth & upto 65% adoption.
Led onboarding journeys for Grocery category with playbooks, battlecards, content toolkit & sales enablement
Shaped Flagship campaign Restaurant awards, 13 markets, celebrating top customers.
GTM strategy Product Marketing Content marketing Brand content Marketing
RELIANCE INDUSTRIES
CHIEF PRODUCT & CATEGORY MARKETING
March 2016 - September 2017 (1 year and 6 months)
India
• ● Led a direct team of 4 marketers & cross functional ownership with Product, UX, Design, Sales, and Agency
• ● Grew category top-line contribution to 40% of total brand's revenue, iby EoY.
• ● Achieved 60% sell-through for full price merchandise, with 1500 SKU's and 50 new brands per year.
• ● Launched premium silver jewelry portfolio with 4+ annual campaigns,, growing category share to 20% EOY
• ● Delivered 2Y road map, product positioning playbook & content framework for a new sustainable apparel category
• ● Responsible for on-boarding & managing 50+ new partners, merchandise valued at €500K GMV/yr .

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BACHELOR OF DESIGN
National Institute of Fashion technology
BACHELOR OF DESIGN
CIRCULAR ECONOMY
Embassy of Netherlands DIAMOND & GEMSTONE GRADING
CIRCULAR ECONOMY

Marketing Consultant

Madhavi Sahu

FRACTIONAL MARKETEER (BRAND + PRODUCT)

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