Mandy Schafer

• ● Led global marketing for a $100M+ Identity portfolio, driving a 17% YoY revenue increase through the launch of two globally scalable products.

• ● Redefined sales strategy by optimizing marketing lead flows and revamping sales enablement and training to support updated solution-based selling strategies across all regions.

• ● Developed and executed product strategy and roadmap for Identity solutions to address emerging fraud trends, including Agentic AI-driven fraud, first-party fraud, and scams.

• ● Built and led the European PMM team; managed a $200K quarterly global marketing budget across asset development, agency partnerships, and travel.

• ● Drove Enterprise product growth, contributing to a 500% increase in paid Enterprise customers.

• ● Partnered with top Enterprise customers to shape the product roadmap, enabling product and sales teams to prioritize go-to-market features such as add-on security, advanced user management, and workflow integrations.

• ● Built the Analyst Relations program from the ground up, hiring the first AR manager and managing key firm relationships, resulting in inclusion in the Forrester Wave and Gartner Market Guides.

• ● Hired and led a global team of product marketers, owning all aspects of Enterprise product marketing strategy.

• ● Reported directly to the CEO; owned all product marketing and GTM strategy.

• ● Repositioned Chartio from a general BI tool to a solution for data analysts; coined the term "Data-Focused Collaboration" and developed the concept of Agile Analysis.