About Margot
- Bannières, headers in-app et visuels pour applications mobiles
- Visuels pour emails, notifications push et campagnes Google Ads (UAC)
- Visuels pour réseaux sociaux (posts, stories, covers) et flyers imprimés (CMJN)
- Visuels promotionnels pour boutiques Shopify (bannières, images produit), livrés prêts à intégrer (PNG, JPG)
English
Native or bilingual
French
Native or bilingual
Spanish
Basic
German
Conversational
Dutch
Conversational
Portuguese
Basic
Experience
- Just Eat Takeaway.comMarketing Manager SwitzerlandOctober 2024 - Today (1 year and 8 months)Amsterdam, NH, Netherlands- Marketing lead on strategic partners growth (McDonald's, Burger King, Big Burger Kurier, etc)- Lead on CRM communications (Message and targeting strategy, Design, copywriting (EN/FR) for emails (Statics/gifs), Push notification, In-app banners/inboxes)- Creation of full digital campaigns (CRM, Display, DM, OLV, SEO/SEA, In-product)- Web landing page copywriting and creation of banners- UX experience lead : App optimization- Project Management
- Just Eat Takeaway.comMarketing Manager FranceOctober 2023 - October 2024 (1 year)Amsterdam, NH, Netherlands- Marketing support on strategic partners (McDonald's, Burger King, KFC, O'Tacos and more)- CRM customer journey management & retention optimization- Definition & optimization of the promotion strategy cross channels (CRM, Search, Display (Google UAC & Remerge, Digital Media)- Creation of 360 marketing campaigns to increase frequency & drive acquisition- Lead on Loyalist programs strategy to retain customers and prevent churn : Points Programme, Stampcard- Relationships with channels owner to optimize budget investment (SEO, SEA, PD, DM)- implementation of best practices and improvement of CVR via analysis & reporting and A/B testing on innovative campaigns ideas
- ReckittJunior Brand Manager Activation Intimate WellnessOctober 2021 - October 2023 (2 years)Amsterdam, NH, NetherlandsAnalysis Sales performance (Sales-in and Sales-out) and build-up of recommandations- Volume forecast support- NPDs launch process coordination with Supply, Go to Market, Sales and Trade- concept creation- Event management : organization of the biggest event of the year for the brand (Participation of Durex in Pride Amsterdam)- Creative lead (brief with agencies, follow up, help conceptualisation)- definition of Pricing and sizing strategy for local positioning and competitive benchmarks- development of new packaging : CMI studies for claims, Reg-leg follow up, artwork guidance
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Education
- Master of ScienceSKEMA BUSINESS SCHOOL2020Master of Science (MS, International Marketing and Business Development
- ERASMUS, Marketing / gestion du marketing, généralBudapest Business School2019ERASMUS, Marketing / gestion du marketing, général
Certifications
- Certification Google Ads pour les applicationsGoogle digital academy (Skillshop)