Description

I help startups, scale-ups and SMEs structure and improve their B2B sales operations.

With 10+ years of experience in sales, partnerships and account management, I support companies in lead generation, sales strategy, pipeline optimisation and go-to-market initiatives.

I’ve worked with international clients such as Booking.com, Visa and Rituals, in fast-paced and multicultural environments across Europe and the Americas.

Available for freelance and project-based missions, remotely or hybrid.

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Rituals
Senior Key Account Specialis
FASHION AND COSMETICS
March 2024 - Today (2 years and 3 months)
Amsterdam, Netherlands
• ● Manage end-to-end commercial operations for global Travel & Wholesale accounts, ensuring accurate forecasting, stock allocation and delivery execution.
• ● Collaborate with planning and commercial teams to optimize quarterly forecasts and product recommendations, improving availability and sales performance.
• ● Act as main point of contact for international partners, coordinating with supply chain, logistics and external stakeholders.
• ● Analyze order and performance data to identify trends, risks and revenue opportunities.
• ● Lead NPS analysis and improvement initiatives, contributing to higher customer satisfaction and SLA compliance.
Account management Salesforce Sales funnel Business development Commercial strategy
Get-e
Senior Partnerships Manager
TRANSPORTATION
July 2023 - February 2024 (7 months)
Amsterdam, Netherlands
• ● Led strategic partnerships with Booking.com and Visa, focusing on performance optimization and long-term growth.
• ● Managed acquisition, onboarding and training of 12 new partners across Europe, Asia and the Americas.
• ● Improved onboarding funnel and conversion strategy, resulting in a 3× increase in booked and executed sales.
• ● Negotiated commercial terms and optimized supply strategy related to cost, quality and availability.
• ● Supported go-to-market initiatives and market expansion through partner segmentation and targeting.
Business development Sales funnel Commercial strategy Strategic planning Pricing strategy
Crisalix
Customer Success Manager
SOFTWARE PUBLISHING
February 2022 - June 2023 (1 year and 4 months)
Lisbon, Portugal
Successfully managed a portfolio of 70 key partners with a focus on account management and Trade Marketing management, including renewals, brand strategies, increasing market share and delivering on quarterly defined KPIs.
Utilize CRM, Power BI, and Pipedrive to track partners' sales performance and marketing campaigns to increase customer reach.
More than 20 promotional strategies to develop and implement campaigns, and incentives to encourage retailers and distributors to carry and promote the company's products.
Cross-sell and upsell partners, resulting in almost 30% extra revenue within the portfolio;
Improved account renewals by 15% and maintained churn below 20% by implementing effective payments processes and churn control measures.

Provide software and extranet training to teams of different sizes, resulting in successful attendance and engagement.
Use data and market trends to drive partners' platform usage and achieve company KPI and analysis of company results and market behaviour to identify areas of improvement.
customer success Account management SAAS Customer Loyalty/ Retention Sales funnel