About Mario
I am a senior data analyst and business intelligence consultant who helps companies grow through smart use of data. Over the years, I've worked with tech companies, always focusing on turning complex information into clear, actionable insights. Here's what I do:
Data Analysis & Business Impact:
- Uncover revenue opportunities by analysing business data.
- Find ways to reduce costs by spotting inefficiencies.
- Improve customer value and satisfaction using data-driven strategies.
- Help make better decisions using predictive models.
Measurement & Experimentation:
- Develop ways to measure what really matters for your business.
- Create custom metrics to track important business goals.
- Use A/B testing to improve websites and digital products.
- Run experiments to refine product features and user experience.
Business Intelligence & Tableau:
- Create easy-to-use Tableau dashboards for tracking performance.
- Set up data systems that make reporting simpler and more centralized.
- Build tools that allow teams to access and understand data on their own.
- Bring together different data sources to give a complete business picture.
My goal is to be a partner in your company's growth. I work on taking complex data and turning it into clear recommendations that drive real business results. Whether you're looking to increase sales, improve operations, or understand your customers better, I'm here to help you use data to achieve your goals.
Arabic
Native or bilingual
English
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Booking.comAnalytics LeadTECHDecember 2021 - Today (4 years and 6 months)NetherlandsAnalytics Lead | Growth MarketingJan 2026 – PresentLed a multi-disciplinary team of analysts, data scientists, and commercial leads in the launch of an AI self-service analytics platform, enabling stakeholders to generate on-demand reporting and ad-hoc insights via natural language. By overhauling the underlying data architecture to automate reporting, this initiative increased operational capacity by more than 70%, shifting the department’s focus from manual maintenance toward high-value strategic initiatives.Senior Data Analyst | Experimentation & MeasurementJun 2024 – Dec 2025Orchestrated a cross-functional strategic roadmap for Marketplace surfaces, aligning Product, Engineering, and ML to optimize traffic allocation and unit economics; presented findings to the SVP of Marketplace.Architected the multi-vertical growth framework for 'Connected Trips,' defining the ROI of trip offerings on the core accommodation business; directly informed long-term portfolio diversification strategy for the SVP of Trips.Managed the mentorship and onboarding program for data graduates, scientists and analysts, defining initial project scopes and conducting performance reviews to accelerate time-to-productivity.Data Analyst | Marketing ScienceMar 2023 – May 2024Created a centralized business intelligence strategy with a single source of truth across marketing channels, delivered through 10 automated dashboards and reports to standardize decisions.Built capital allocation models to optimize spend across marketing channels and geographical tiers, ensuring aggressive scaling without compromising group-level EBITDA margins.Pivoted the App Growth Strategy from volume-based to value-based acquisition; leveraged incrementality modeling to re-steer €100M+ in annual capital, significantly increasing LTV (Lifetime Value) per install, presented to the VP of Growth Marketing.
- VML x The Coca-Cola CompanyAnalystCONSULTING AND AUDITSSeptember 2020 - October 2021 (1 year and 1 month)United Arab EmiratesAdvised on Market Entry and Engagement Strategy for the 'Real Magic' platform, identifying high-growth esports white spaces to capture the Gen Z demographic.Delivered market research and social listening reports to inform data-driven client decisions and campaign adjustments.Created an automated Python extractor for Google Trends data, reducing manual work by 70%.
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Education
- Master of ScienceAmerican University of Beirut2020Master of Science in Business Analytics
- BBA in International Business ManagementNotre Dame University2019BBA in International Business Management