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Marit Van GijtenbeekMV

Marit Van Gijtenbeek

Content strateeg/content marketeer

€550/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Marit

Profile Summary:

As a seasoned B2B content strategist with a robust financial background, I specialize in crafting data-driven marketing strategies that propel business growth. My expertise is rooted in the application of financial principles, ensuring a strategic, ROI-focused approach to marketing challenges.

Core competencies:

- Mastery in leveraging financial insights to drive strategic marketing decisions, ensuring alignment with business goals.
- Proficient in orchestrating in-depth research, transforming intricate data into market-leading strategies and campaigns.
- Skilled facilitator of workshops, adept at rallying support for innovative and data-backed marketing initiatives.
- Expert in simplifying complex financial and marketing data into compelling, easily digestible content for diverse audiences.
- Proven ability in identifying and interpreting market trends to craft unique customer value propositions.
- Collaborative leader, adept at uniting cross-functional teams towards common marketing and financial objectives.
- Strong focus on tackling challenging issues with proactive and solution-oriented approaches.
- Exceptional ability in producing persuasive, strategically aligned written content.

My approach combines a creative and analytical mindset, ensuring that marketing strategies are not only innovative but also grounded in financial viability. This blend of creativity and financial rigor is key to delivering marketing solutions that are both effective and economically sound.
  • Dutch

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • A-INSIGHTS
    Content marketeer
    AGRICULTURE
    June 2021 - Today (5 years)
    Amsterdam, Netherlands
    - Development of content strategy, business blogging strategy (calendar) and content production process for the team (working method)
    - Writing content: a.o. trend reports per sector based on financial data, case studies of financial data, case studies, whitepapers and pillar pages
  • Kiona Concepts
    Company Owner
    BANKING AND INSURANCE
    July 2017 - Today (8 years and 11 months)
    Amsterdam, Netherlands
    Kiona Concepts is an all-round project, communication and consultancy agency. My services are:

    - Strategy and business development support
    - Development of communication-, marketing- and/or growth strategies
    - (Online) marketing: e-mail marketing, social media, PR, content management
    - Project management and/or support
    - Event management o Organizing workshops and giving presentations
    - Doing research: market research, feasibility studies, desk research, interviews and reporting
    - (Copy) writing: articles, webpages, leaflets, whitepapers
  • Prospex
    Marketing strateeg
    CONSULTING AND AUDITS
    April 2021 - May 2021 (1 month)
    Amsterdam, Netherlands
    - First point of contact for clients, creating content and translating it into (paid) campaigns on social/digital channels
    - B2B lead generation, white paper marketing and social selling
    - Advise on and implement the contact strategy on social and digital media

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Education

  • Master of Science
    Vrije Universiteit Amsterdam
    2012
    Master of Science (MSc), Organizational management and communication
  • Master of Arts
    Rijksuniversiteit Groningen
    2011
    Master of Arts (MA), Communication and Information sciences

Certifications

Skill set (18)

Categories