Description

I’m a Senior Product Designer with over 13 years of experience creating digital products with a clear and consistent visual language. I work where product design, brand and interaction come together, shaping experiences that feel thoughtful, human and built to last. My approach is hands-on, flexible and detail-driven, with a strong focus on making products feel not just functional, but distinctive and well considered.

Want to collaborate? DM or email at

Website:

I’ve worked with KLM, Heineken, Air France, adidas, Philips, Odido, Liberty Global, Anne Frank House and Port of Rotterdam on product design, design systems and brand-led digital interfaces.

Languages

Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rotterdam (up to 50km), Amsterdam (up to 10km), Utrecht (up to 10km), Den Haag (up to 10km)

Heineken
Senior Product Designer
January 2026 - Today (6 months)
Amsterdam, Netherlands
Product Designer at Heineken, working across multiple B2B platforms. My role focused on improving complex user flows, optimizing functionality, and applying and evolving the design system across digital product experiences.
Product design Stakeholder Management User Experience Design Design System
Air France-KLM
Design Lead & Senior Product Designer
August 2023 - December 2025 (2 years and 4 months)
Design system lead (AFKL digital products) Leading the design system team for web, app, and kiosk. Owning foundations and core components and leading the implementation of a multi-brand design token setup for both KLM and Air France. Creative direction, KLM digital experience design language Defining and steering a new digi tal branded experience design language for KLM. and applying it across various touchpoint, ranging from every campaign, billboard to emai l to the website and mobile apps.
Heineken
Senior Designer Design systems
October 2025 - December 2025 (2 months)
Provence-Alpes-Cote d'Azur, France
Brought in to audit and improve the Heineken B2B design system, partnering with the internal team to implement improvements to documentation, foundations, components and patterns.