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Martijn JanssenMJ

Martijn Janssen

Fractional CRO - GTM expansion in Europe

€1,950/day
Amsterdam, NL
8-15 years

Average response time: 1 hour

About Martijn

I help tech companies build their European revenue operation from scratch. Together, we will build a scalable system that allows you to accelerate GTM expansion across all of EMEA.

- Broad experience in fintech as both an operator as a board director.
- Experienced P&L responsibility at (hyper) growth tech companies.
- 2x scaling experience: 0 -> 30+ GTM folks, 0 -> $20M in EU ARR.
- AI augmentation built in from the start. The saleshuman to stay in control and sell, agents, workflows and loops to support and boost productivity.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Can work on-site
Amsterdam (up to 50km)

Experience

  • Tipalti
    VP EMEA
    SOFTWARE PUBLISHING
    June 2025 - Today (1 year)
    Amsterdam, Netherlands
    • - Overall responsible for Tipalti's $30M ARR EMEA business
    • - Directly leading 5 sales teams, 2 Alliances teams (total 50 reports) and dotted responsibilities to SDR, AM and SE and Mktg teams (total GTM org of 90 fte)
    • - Back-to-back overachievement on regional bookings objectives in FY25 Q3 and Q4, 70% of reps on target in Q4
    EMEA Market Expansion Go-to-Market (GTM) Strategy Board member Sales Leadership
  • Tipalti
    (Sr.) Director of Sales EU
    June 2022 - June 2025 (3 years)
    • - Built Tipalti's EU Go-to-Market organisation from scratch. Opened and grew the Amsterdam office from 0 to 35 fte
    • - Grew EU GTM org from 0 to ~45 fte spanning Amsterdam, London, Berlin, Tbilisi offices
    • - Grew Book of business for EU region from 0 to $14M in ARR, overachieving regional new business sales goals 10 out of 12 quarters
    • - Crafted -and executed on- regional ICP strategy and sales methodology
  • Leanplum
    VP EMEA
    February 2020 - June 2022 (2 years and 4 months)
    • - Leading the 18 fte EMEA GTM team, consisting of AEs, SDRs, SEs, Marketing
    • - Overachieved on new business quota 4 quarters in a row
    • - Expanded EMEA book of business from $4.7Mio to $8.4Mio in ARR (FY19 vs FY21)
    • - Increased gross margin 63% -> 74%, Increased gross retention 74% -> 85%
    • - Supporting exit preparation and process - acquired by Clevertap in June 2022

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Education

  • MSc Business Adminstration (MBA)
    Vrije Universiteit Amsterdam
    2009
  • BA - specialization Supply Chain Management
    Vrije Universiteit Amsterdam
    2009
    Specialization Supply Chain management

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