Description

Digital, data driven marketeer with a love for content, design and customer experience. I love helping your business grow and make use of my wide range expertise. Want to start with marketing automations? Need help creating a online campaign from A-Z? I'm the one you need!

Languages

Dutch
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

Het Vriespunt
Web Developer
MECHANICAL ENGINEERING
February 2022 - Today (4 years and 4 months)
• Webdesign & Development
Sandwich Fashion
E-commerce & Digital Marketing Manager
January 2022 - Today (4 years and 5 months)
Overseeing the look and feel of the company website and responsible for generating sales via online channels. (Including partner programs such as Zalando, Wehkamp Otto, About you etc.)
▪Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
▪Develop and implement ecommerce strategy in order to improve website performance
▪Work with developers to improve website speed and costumer journey
▪Work with the marketing team and manage digital marketers in order to improve quality and traffic acquisition
▪Re-Platforming website to new CMS, making website mobile capable
▪Research market in order to discover new trends and technologies in order to improve website and digital marketing performances
▪Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's
▪Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
▪Develop content calendar and oversee website uploads, landing pages and digital marketing content
▪Developing and overseeing content creation for socials, blog and any other relevant online channels.
▪Development of complete new CRM system and custom loyalty program
▪Managing and improving lead generation campaigns, measuring and reporting results.
▪Taking overall responsibility for brand management and corporate identity.
Elvy Fashion
Marketing & Design Manager
October 2017 - December 2021 (4 years and 2 months)
Managing all the social media channels of every (sub)brand.
▪Building of the current website. Keeping the design up to date and flowing. Also, follow and increase traffic using Google Analytics. Generating and keeping a steady traffic flow through SEO.
▪Increasing traffic and expending the brand awareness through SEA. Using mainly Google Ads.
▪Promoting our brand, increase the flow of active buys/shoppers, gaining followers and raising brand awareness on our social media
▪using Facebook ads and Facebook business manager.
▪Constantly improving the customer experience on our online websites and social media.
▪Developing and successfully execute different sorts of marketing projects. One example is: Giveaways through our Social Media channels. Developing and successfully execute PR related events. One example is organizing the entire launching of a new (sub)brand.
▪Optimize the use of Social Influencers to increase brand awareness and keep our following active and engaged.
▪Developing an email-marketing strategy and successfully execute this strategy. Some examples are: Promotional emails, Welcome emails, Stock update notifications, New collection promo emails etc.
▪Organizing photoshoots. This included but was not limited to booking models, photographers and MUA's. Making mood boards. Organizing venues. Directing the shoot etc.
▪Designing all of the PR and POS necessities such as flyers, ad boards, look books etc.
▪Fashion trend watching.
▪Designing and creating new collections of bags and belts.
▪Creating and developing sample sheets/tech files.
▪Organizing presentations to showcase new collection ideas by using mostly Microsoft PowerPoint and different mood boards.
▪Creating production and purchase orders.
▪Keeping track of inventory taking into account both NOOS as Pre- Order collections.
▪Calculating target prices and eventually, wholesale and retail prices. Negotiating prices with (international) suppliers.
▪Keeping track of all new and existing orders and making sure all of the deadlines are kept.
▪Responsible for the checking, changing and approving all proto samples, pre-production samples and quality swatches.
▪Developing the look of the presentation of our items. Such as: hangtags, dust bags, wash labels etc.