About Mehrasa
I design and deliver transformational learning and leadership initiatives that strengthen organizational performance, build leadership pipeline readiness, and support sustainable change across complex, multicultural environments.
My approach combines strategic thinking with hands-on delivery: needs analysis, program architecture, blended learning design, systemic coaching, and facilitation. I've led 60+ capability initiatives across tech, professional services, and enterprise clients—translating business priorities into practical learning journeys that shift behavior and measurable impact.
Key expertise: Leadership development frameworks, organizational change enablement, executive coaching, program management, cross-cultural facilitation, AI adoption readiness, learning strategy & ecosystem design.
Credentials: DBA (summa cum laude), MBA, ICF-accredited systemic coaching, design sprint facilitation. Active community leader: TEDxAmsterdam speaker coach, THNK Leadership Academy facilitator.
Working languages: English (full proficiency), French (working knowledge), Persian (native), Dutch (learning).
Remote ready. Available for project-based and ongoing engagements
English
Fluent
French
Conversational
Persian
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Self-employedLeadership & Learning Development Consultant | Capability BuilderHUMAN RESOURCESJune 2023 - Today (3 years and 1 month)Netherlands•Developed an enterprise AI adoption roadmap for a legal technology platform, translating behavioural change requirements into structured learning and organizational readiness strategy.•Built a competency-based leadership development journey for a deep-tech scale-up, establishing development focus and people practices to support organizational growth.•Designed and delivered leadership and capability initiatives end-to-end, helping organizations strengthen leadership effectiveness and translate strategic priorities into practical action
- Impact consultingEngagement ManagerCONSULTING AND AUDITSFebruary 2021 - April 2024 (3 years and 2 months)Amsterdam, Netherlands•Delivered measurable outcomes for European EdTech platform: +23% learner engagement, +25% retention, +12% teacher recruitment, linking L&D strategy directly to business performance.•Conducted stakeholder interviews, learner surveys, and competitor benchmarking; translated findings into learning design and engagement strategy recommendations.•Facilitated cross-functional alignment across educators, product teams, and stakeholders to connect learning strategy with evolving capability needs.
- Co-Founder & Consulting Project ManagerParsia Ideah Management Consulting ClinicCONSULTING AND AUDITSApril 2016 - September 2017 (1 year and 5 months)•Designed and led a 70-20-10 capability model for mid-level managers in an IT solutions firm, combining stretch assignments, peer coaching, and feedback loops to reinforce learning transfer.•Co-created sales capability frameworks combining coaching, peer review, and pitch practice, contributing to 24% sales growth and 18% improvement in employee satisfaction.•Designed and delivered development programmes for mid-level managers across 4 companies of varying sizes (25–550 FTE), supporting capability growth during high-pressure sales cycles.
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Education
- Doctorate of Business AdministrationIAE-Nice2020working on the new approach in business consulting industry (consultant-coaches)
- Master of Business Administrationuniversity of Southern Queensland, Australia2011marketing management business strategies integrated marketing communication organizational analysis
Certifications
- Systemic CoachingDiploma completed2025
- workshop facilitationdiploma completed2024